Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

by Adam Harrell

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Genres: Design, Game Design, Fashion, Art

136 pages, Hardcover

First published April 1, 2016

Reviews

[Jayson · Rating 3 out of 5]

3.5 Stars... pretty good book with some really interesting points. I had a lot of "duh" moments while reading it. Some of it feels pretty obvious if you have some experience in the digital space at all.

[Devin Chicas · Rating 5 out of 5]

Creative direction in bite sized portions


This book concisely merges all aspects and doubts you will encounter in your creative directing work as well as in your work as a manager. Great advise and wonderful examples. A must read for anyone whose starting or has lost their way.

[4 · Rating 4 out of 5]

Good guidelines and practical information for junior level.

[Anna Mendez · Rating 4 out of 5]

Good overview of the creation process, sheds light on various aspects of the creative director role, from designing based on psychological principles to the vitality of creating a narrative around your work while presenting.

[Kurt Ronn · Rating 4 out of 5]

Practical tips. Easy read and a good overview of the changing digital creative space by a talented practitioner.