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The World is a Text: Writing About Visual and Popular Culture: Updated Compact Edition

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A compact, writing-focused new edition of this popular guide to writing about visual and popular culture.

From the Back Cover

The World Is a Text is a popular composition textbook devoted to helping students to understand a variety of non-traditional texts and develop their skills as creators of texts. It teaches critical reading, writing, and argument in the context of pop-culture and visual examples, showing students how to “read” everyday objects and visual texts. The book shows show how texts of all kinds, from a painting to a university building to a pair of sneakers, make complex arguments through their use of semiotics, and shows students how to make these arguments in their own essays. This new compact edition is rich with images, real-world examples, writing and discussion prompts, and examples of student writing.

New to the edition are chapters on fashion, sports, and nature and the environment.

300 pages, Paperback

First published December 2, 2002

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About the author

Jonathan Silverman is a professor of English at UMass Lowell. He is the editor of Astros and Asterisks: The Houston Sign-Stealing Scandal, Explained.

He is the co-author with Michael Hinds of Johnny Cash International: How and Why the World Loves the Man in Black (University of Iowa Press, 2020), which is the winner of the 2023 Peggy O'Brien Book Prize.

He is also author of Nine Choices: Johnny Cash and American Culture (University of Massachusetts Press, 2010); the co-author with Dean Rader of The World Is a Text: Writing, Reading, and Thinking about Culture and Its Contexts (Pearson/Broadview, 2002-2018, five editions); and the co-editor with Meghan Sweeney of Remaking the American College Campus (McFarland, 2016).

He has served as the Fulbright Roving Scholar in Norway (2007-2008) and was a John H. Daniels fellow at the National Sporting Library (2013-2014).
He has published articles on horse racing in The Cambridge Companion to Horseracing, The Journal of Sport History, Poor Yorick, Post, and The End of Austin as part of a larger work on horse racing in progress. He has published work in Prospects, Kugelmass, The Rumpus, The Journal of the American West, and The Journal of Radicalism, and wrote for PBS’s website, Remotely Connected.

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5 stars
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Displaying 1 - 7 of 7 reviews
Profile Image for Matt Sautman.
1,863 reviews30 followers
August 15, 2018
As a textbook, I find the second half, which is dedicated to breaking down specific types of cultural analysis, far more used to rhetoric and composition instructors than the first. I feel that the book is easily accessible, although the pop culture references do skew more towards a white Western audience, and circumvents the kind of dense prose that can make textbooks so alienating to college students. The first section though, in this current edition, contains some questionable terminology, misinformation, and somewhat prescriptive writing pedagogy that could dissuade rhetoric and composition instructors from utilizing the book in their classes.
Profile Image for Krystal.
5 reviews
August 14, 2021
Beautiful book, a must read for anyone interested in pop culture!
3 reviews
February 23, 2025
An excellent introduction to understanding images from a cultural studies perspective; however, it would work better with images as exemplary throughout the text.
Profile Image for Melissa Nestico.
108 reviews6 followers
July 6, 2016
Read this for my English class and it was fun to read all the different essays that are in here.
Displaying 1 - 7 of 7 reviews

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