What I really like about the book is that Yueh challenges the classics on innovation, like The Innovator's Dilemma and The Lean Startup. It's a great read for anyone interested in launching a new product, company, or idea and learning from a seasoned Silicon Valley founder. Ironically, Yueh is an English major turned serial software startup founder: his book compiles a series of frameworks for innovation that have been the keys to driving more than $4 billion in software sales across the two companies he started (Avamar and Delphix).