"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow
From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist , a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.
Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.
Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work.
Tom Fishburne is a good cartoonist and I follow him regularly via email updates from his website. This book contain some of his best work. All of us who have anything to do with marketing and advertising will find this funny and insightful. Hopefully we can all laugh at ourselves.
I discovered Tom's blog when I was searching for filler content for our Design Studio's Facebook page some six years back. His book was nothing short of a trip down memory lane. Each strip has a unique story for us besides what Tom has to say. Be it product 'innovation', word of mouth, social media or customer service or simply the kind of brand managers we deal with at a daily level.
For those who haven't read his blog or don't know who he is. I first recommend you buy the book and then make sure you get on his subscriber list. It's one of the best blogs on marketing that you could possibly have in this generation.
I'm simultaneously proud, and ashamed to be a marketer. Tom's cartoons are funny, insightful and joyous in their celebration of the madness that is marketing, advertising, martech, digital platforms, user experience, mobile, social media and more. I love that one of his cartoons has a working (as of 10/19/2017) QR code. Well done!
The cartoons are not only creative, they critisize ( rightly so ) over-hyped marketing buzzwords and laggard processes of marketing in place in larger corporations today.
Overall a very humorous book with fun irony and satire. I gleefully read it in one sitting, but I docked a star because some of the comics were just far too similar to each other. Great gift for someone at the office or working in the marketing/advertising industry.
I think that Tom has some totally incredible cartoons which I've bought and had framed in my study. This is a decent book and nice stocking stuffer but I prefer his website!
Colección de viñetas sobre marketing y publicidad. Me crucé con una de ellas que me encantó y me lancé a por el libro, pero en general no brilla a muchísima altura (el tema en sí tampoco es que sea lo más glamuroso del mundo). Hay muchas que te arrancan una sonrisa y otras que me han hecho reflexionar, que supongo que es el principal propósito del autor. A continuación pongo algunas de las que más me han gustado (empezando por la contraportada):
This book depicts the society & various businesses in a funny yet true light. As you read and visualize further, you relate and get attached to these cartoons. The humour, the visualization, plus the relatability, are the essential factors that make this book a must-have in your marketing & advertising reading list.
Overall, if you are trying to come up with some creative campaign for your brand, then this book will be helpful to learn how to use your existing skills to get your ad/content noticed in the crowd.
Tom has an annoying talent (and keen eye) for taking everyday work interactions to another level - can’t decide if it’s the irony or that the scenes are just too familiar. Either way, highly recommend it..