William Bridges is an internationally known speaker, author, and consultant who advises individuals and organizations in how to deal productively with change.
Educated originally in the humanities at Harvard, Columbia, and Brown Universities, he was (until his own career change in 1974) a professor of American Literature at Mills College, Oakland, CA. He is a past president of the Association for Humanistic Psychology. The Wall Street Journal listed him as one of the top ten independent executive development presenters in America.
I think this book may be helpful to those who work in change management or intend to affect organisational culture change. While MBTI is facing lots of criticism (fair and unfair), I still believe this book has good ideas.
This was a required textbook for a course that I took while obtaining my Master's degree. I enjoyed how it compared individuals to organizations and was well laid out with a steady flow. It would be a recommended read for any manager or person in charge of an organization in order to tap into the potential of all employees, thus utilizing the most important part of an organization. There were still many boring parts, as with any book utilized in a university classroom, but this was one of the better books I've read.
I read the 1992 published version and found the first half a little too comparative without much direction. The second half was an improvement but still a bit of "if this then that". Could do with more on identification of the characteristics and what they mean.