Creative Strategy in Advertising

by A. Jerome Jewler

Book by Drewniany, Bonnie L., Jewler, A. Jerome

Genres: Nonfiction, Design, Business

304 pages, Paperback

First published January 1, 1985

Reviews

[Sharifah Nurhazwani · Rating 4 out of 5]

i want know more about it

[skylar lokota · Rating 4 out of 5]

Utilized in the classroom very well!

[Cecily Robertson · Rating 4 out of 5]

This is quite possibly the best textbook I've ever read. I read it in its entirety, and I think all but a couple of chapters were truly engaging. This book is a unique and fun approach to talking about strategy in Advertising. All the case studies were fascinating, and I loved the "brief cases" at the end of the chapters.