Soak Wash Rinse Spin

by Steven Tolleson

Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project—down to its letterforms—is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never without emotion and wit.
Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).

Genres: Design

288 pages, Paperback

First published December 1, 1999

Reviews

[Jon Cook · Rating 5 out of 5]

One of my go to books for design and rebranding. It’s an excellent book on process with timeless principles. Probably underrated.

[Philippe · Rating 4 out of 5]

I can't believe this book was almost published 15 years ago. I keep pulling it out of my library whenever I'm looking for graphic design ideas. Tolleson's highly disciplined and 'scientific' design language has barely aged. The book's design is a treat in itself: intricate, layered, beautiful.

[Matthew · Rating 3 out of 5]

A good explanation of their design philosophy and how they deal with clients. Not exactly a monograph but interesting nonetheless.

[Pelly Sianova · Rating 3 out of 5]

I really like the way the author tell story about his works, office, employees, and stuff. So unusual, smart and cute. Brilliant graphics, images, and layouts.

[Amy Hansen · Rating 5 out of 5]

I loved the way this book uses design to explain the design services and biz. You have to spend time with it to appreciate it. I really enjoyed the puzzle nature of it.