This book is an embarrassment - a thinly-disguised cash grab designed to charge the highest possible price while investing the least amount of time in researching trends or data that could prove insightful to the reader. I only forced myself through its 380-odd pages because to give up would have been to admit to myself that I'd wasted £13 when I picked up Money: Know More, Make More, Give More .
I've previously referred to the Holy Trinity of mediocre financial self-help books in my reviews. This book has all three of the Trinity's constituent parts in abundant supply.
1. The forced casual style. Money is, I think, written in a style that tries to emulate a casual conversation with a mate at the pub. I say try, because Moore mostly fails at building any kind of rapport with the reader. The book's first and last chapters extensively cover the author's fascination with Ferraris: from the fateful moment which made him change his life around - when he saw a guy getting out of his Ferrari and, being surprised by the hatred he felt towards this stranger simply because of his perceived wealth, decides to turn his life around - to the book's epilogue, where Moore talks about his own Ferrari (which he crashed within days of buying, but that doesn't make it into the book) and uses that anecdote as a launchpad into a philosophical discussion on how Ferrari owners in fact come from all walks of life, and judging them for owning a Ferrari is wrong (I wish I was making this up...). Added to this are Moore's quips, which go from groan-inducing to really quite sexist and chauvinistic. While some authors of mediocre financial self-help books at least manage to come across as sympathetic, you'll find little to like about Moore unless the version of wealth you are trying to attain is the one plastered all over Dan Bilzerian's Instagram.
2. The structure in this book is appalling. Of its three parts, two are little more than fodder, and the third falls woefully short of offering any advice of value at all. Moore starts with a rambling description of money and its importance in history and modern society. Expect long-winded pseudo-intellectual passages about how money is not evil but a force for good (fair enough), interspersed with Moore's anecdotes about how he used to be a useless bum and then turned himself around when he stopped viewing the pursuit of money as evil (less useful, especially after the 5th time). And as usual with this kind of book, expect the formatting to regularly break up the flow of the book, for example with the grey text boxes which, as far as I could see, had no actual value as their contents could just as easily have been included in the main body of the chapter. It's annoying to read and actually makes navigating the book harder.
3. Perhaps most importantly, the financial advice included in this book is not worth the paper it is printed on. I painfully read through the first two parts of the book hoping that the final part, with chapter titles such as "Money-making strategy" and "the importance of compounding," would at least include a few snippets of useful information. Yet even here, I was left disappointed. Take the latter point, for example: almost all financial self-help books, columns, podcasts etc. will rightly tell you that compounding is one of the most powerful tools for acquiring wealth. This book does so too, but there is no evidence to back it up: no underlying data, no tables, no advice on how to make the task of setting a certain amount of money aside every month easier (by making a direct debit that comes out of your account every month immediately after your paycheck comes in, to make budgeting easier, for example). Moore, who first made his money acquiring rental real estate, gives critically little information on how he himself made his money, on the strategies he used, etc. In fact, the passages where Moore talks about himself invariably serve one of two purposes: to talk solemnly about how useless he was before and how he managed to turn his life around; or to brag about how successful he is now.
Do yourself a favour and avoid this book at all costs. Even if you get in in a sale or a giveaway, the time you would spend pushing yourself through its 380 pages would be much better invested elsewhere. In fact, I am willing to make the following claim: if this review manages to dissuade you from purchasing Money: Know More, Make More, Give More , the money and time you will have saved would be more than the value of the "advice" the book contains.