Advertising: Concept and Copy

by George Felton

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns. Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Genres: Business, Nonfiction, Design

356 pages, Paperback

First published January 19, 1993

Reviews

[Nick · Rating 5 out of 5]

This book should be handed out to every freshman in college instead of taking that freshman comp class. It's a beautifully written and illustrated exposition of everything you need to know about writing lucid, funny, eye-grabbing, thought-provoking copy, whether for the web, or journalism, or longer forms -- like books. Read this instead of Strunk and White; it's much more useful and to the point.

[Joey Chiang · Rating 5 out of 5]

I still keep the book to this day. Very useful!

[Robert Heckert · Rating 5 out of 5]

Packed with really practical material

[Umar Ghumman · Rating 4 out of 5]

Even though I am not a copywriter or a creative guy, the book still was very insightful!