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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

3.54  ·  Rating details ·  80 ratings  ·  3 reviews
Shea and Burton present and updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic resear ...more
Paperback, Revised, Expanded, 256 pages
Published June 30th 2001 by Praeger Publishers (first published 1996)
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Joel D
Nov 25, 2014 rated it liked it
Shelves: read-in-2015
Alright. Third edition is quite dated and it doesn't have much new to offer, esp. outside of the US context. ...more
C.H. Cobb
Jan 24, 2015 rated it really liked it  ·  review of another edition
Good book exposing the reader to all aspects of a campaign.
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