الـ ٩٠% الأخرى

by Robert K. Cooper

يوضح هذا الكتاب أن معظم الاكتشافات المثيرة ليست نتاج التقدم التقني، بل إنها نتاج من الإدراك المتعمق لما يعني أن تكون إنساناً على قيد الحياة بكل دلالات الكلمة. فمعظم الاختيارات التي يمكن أن تغير حياتنا بصورة جذرية هي إختيارات بسيطة، ومع ذلك، قليلون هم من يستطيعون إدراك هذه الاختيارات وسبل تطبيقها في العمل والحياة. إن كتاب "الـ90% الأخرى" هو دليلك الإرشادي في هذا المجال الحديث.

Genres: Self Help, Leadership, Business, Personal Development, Nonfiction, Personal Growth, Productivity

Paperback

First published January 1, 2001

Reviews

[Michelle · Rating 2 out of 5]

Time for me to stop reading these self-improvement books. This one started off with a decent premise---put more trust, energy, far-sightedness and nerve in your life and you will be a better human being. But somewhere toward the end of the section on energy, it started to seem that every chapter began with "my grandfather used to say" and even the best of grandfathers don't have enough pithy sayings to fill the last hundred and fifty pages of a novel-length book. I read this book at the same time I read "The Resilience Factor: 7 Essential Skills for Overcoming Life's Inevitable Obstacles" and found the scientific and practical basis of that book much more applicable and effective for real life.

[Brian Johnson · Rating 5 out of 5]

“Are you closer right now to where you want to be than you were a half-hour ago?”

“As Elie Wiesel, Holocaust survivor, Nobel laureate, and supporter of the Tibetan people said, ‘We must understand that there can be no life without risk—and when your spirit is strong, everything else is secondary, even the risks.’”

“To excel means to reach beyond the best you have ever given because doing so matters to you personally, for its own sake. It means to run your own race—as an individual, team, or organization. To excel is to know your greatest strengths and passions, and to emphasize them while honestly admitting and managing your weaknesses.”

~ Robert K. Cooper from The Other 90%

Robert Cooper says you’re only using about 10% of your potential. Eek!

The good news is that he’s got some great ideas about how you can tap into The Other 90%. (HIGHLY recommend the book.)

You might want start by asking yourself: “What’s the most exceptional thing I’ve done this week?!?”

And follow that by asking: “What’s the most exceptional thing I will do next week?!?!”

Seriously. Stop. Get out a pen and paper. Write. It might just change your life. :)

Here are some of the Big Ideas:

1. Excel - Don’t compete.
2. Syntropy - To perfection!
3. God Is in the House - And he plays great music!
4. Lighthouses - vs. Weathervanes.
5. (Seemingly) Impossible - What will you do?

For now, here’s to rockin’ your favorite Big Ideas and tapping into that Other 90%!!

-----

Here's my video review:

https://www.youtube.com/watch?v=1ULRL...

And click here to find 250+ more of my reviews:
http://bit.ly/BrianReviews

Brian

[Marie · Rating 4 out of 5]

All of life is but a mass of small choices systematically organized for our greatness or grief.

What is the most exceptional thing that you've done this week? What is the most exceptional thing you will do next week?

If everybody else is doing it, Don't

No one has to lose for you to win.

Take strategic pauses and essential breaks.

Put a dose of extra passion in your daily routine.

Things which matter most should never be at the mercy of things which matter least.

Let your life speak.

Do what you promise.

Get a life.

Hope irrationally.

At least once a day shift from the microscope to the telescope.

Die young as late as possible.

Apply your sense as if this is your last day.

Keep glancing at nature.

Have fun as if you never have to grow up.

Know what makes your loved ones laugh the hardest and make a point to keep doing those things.

Every single week, stand up for at least one underdog.

All of life is a laboratory.

Step forward to face whatever life brings.

Bury your crystal ball.

Use the lanterns of your life to help you light your way.

Love as if you will live forever. Work as if you have no need for money. Have fun as if you never have to grow up. Sing as if no one is listening. Care as if everything depends on your caring.

Raise a banner where a banner never flew.

[JP · Rating 4 out of 5]

Most of this work useful and much of it original. Cooper successfully ties together the physiological, mental, and social aspects of his topic. And although his personal accounts are quite frequent, they are mostly short and touching. The framework for his collection of ideas is 4 keystones of the other 90%: Trust, Energy, Farsightedness, and Nerve. Most of the content is the type of stuff you either immediately internalize or not, rather than take with you as an assignment. An exception is the admonition to frequently ask yourself what you've done lately that was exceptional and what exceptional things you plan to do in the near future. Another point I found especially useful was to know what your main values were. Sounds obvious but he takes it another level by showing how people frequently are not living accordingly.

[Jeff · Rating 5 out of 5]

There was so much helpful and inspirational information in this book that I truly believe can help others achieve authentic success (as Dr. Ron Jenson might put it). Don't expect to find simplistic solutions, or let others do the work for you. Robert Cooper's book is not for the faint of heart; after all, if we generally only tap in to 10% of our potential, there will be a lot of work to fully be aware of and implement the rest. Only as the reader starts implementing the tips within will they know just how beneficial the book is. My gut tells me that putting even a portion of the advice into practice will make me a better person. To read this book and not at least attempt to practice its lessons would be, I say, a terrible waste.

[Todd · Rating 4 out of 5]

An above average self help book. Easy to read with easy to follow concepts. I enjoyed his stories about his grandfathers and the information they passed on to him. There are all sorts of good quotes and passages I ended up highlighting for easy of finding later.
It has been a long time since I have read a book in this genre and this was a good one to easy myself back into it. I would recommend it to anyone looking for an easy starting book in the self-help area.

[Jenny · Rating 2 out of 5]

I had high hopes for this book - and I love the concept, which is that most of us are only using 10% of our potential. But I didn't jive well with the writer's style and found myself getting easily distracted. I also thought that the concepts were covered better in other business/development books (as you know, I read a lot of them!).

[غـدي · Rating 5 out of 5]

كِتاب رائع .. أحببته جداَ .. وظل فترة طويلة معي أينما ذهبت
وهو من الكتب التي أحن إليها وأعود لها كثيراً
في البداية أهملته ولم أكلف نفسي حتى بإكمال تصفحه

ولكنه ظل صديقي لفترة طويلة ولذلك 5/5

[Sayal · Rating 3 out of 5]

استفدت كثيراً من الزاوية التي يتحدث منها الكاتب ..
اعتقد يجب علي قراءته مرة أخرى حال إنتهائي من القراءة الأولى ..

[Diana Nagy]

This is literally one of the BEST leadership books I have ever read in my life. I love that Robert K. Cooper tells the story about what his grandfather taught him. Boy I tell you, if I would have had a grandfather like him! He was an amazing man, successful in every way. Robert has followed his path in the best of ways, including writing his own book to share his road to leadership. It's not only an extremely informational book, it's a very enjoyable one as well. I hope that you will take my advice and read this book, even if you don't plan to be a leader in your life. It will help you either way, I promise! While in the hospital, Robert tells us about something his grandfather told him about exceptional people. He said he had been thinking about the most exceptional people he had ever known. "He had found that they were the ones who kept going when others quit, the ones who found ways to do just what everyone thought couldn't be done. They didn't just hold down a job or work hard. They were reaching deeper inside and finding something more. They made a greater difference." These are the types of things I like to read in a book. The stuff that really sticks with you, and not only that, inspires you to continue on the pathway you're on now. I have always been inspired to live my life as an exceptional person, just as his grandfather described those he had known. I've realized lately that I am well on my way! But, as we all know, our search for excellence never does end. We can always become more and more excellent than we already are today.

[Claire Binkley · Rating 4 out of 5]

Although I liked both this and Herb Greenberg's success book, I liked this one the tiniest bit better, for it did not remind me about struggling to survive.

I recommended it to my mother, a shift manager of a local business, for crying out loud, right away. It is just as it describes: protips on how to tap into that mysterious "unused portion" of your brain, so that you can become the best you ever will be.

This is an inspirational work that does not take a lot of concentration to understand.
It MIGHT be worth getting a copy.

[Sawsan · Rating 5 out of 5]

إنه من أروع الكتب التي قرأتها..
حيث يمكنك أن ترى العالم من جميع الزوايا
وتحقق الإنسجام التام مع كل الظروف من حولك

[E.d. · Rating 3 out of 5]

It started out very nice, but then it got kind of watered down... I don't think the title was a good choice for this book. I was expecting something else with this title.

[Olivia C · Rating 1 out of 5]

It seems his grandfather should have written this book. There are better versions of this message including the Art of Possibility and The Power of Full Engagement.

[Ahmed Alkatheeri · Rating 3 out of 5]

It makes you think about how to use your skills in your daily senses and establish healthy habits in the soul that will have an impact on your work and life. One of the parts that I liked is what are your natural talents and defining strengths through having heightened self-awareness.

Everyone is great at something. The key is to keep searching until you find the right fit for what you do best, what you are naturally talented or highly skilled at doing. But don’t stop there.

In stress management, it’s necessary to consider how stressful moments can disrupt the entirety of our day. This is the chance to choose to learn instead of repeating old reactionary habits; to pause for a moment, to listen with an open mind instead of blindly responding.

Generally, the book is good, what is interesting about it is the first half of the book.

[Daniel Williams · Rating 5 out of 5]

I forgot how powerful this book is

I first read The Other 90 Percent when it came out almost 25 years ago. It actually applies more in 2025. I highly recommend it to someone who wants more, believes they have more to give, and want a bigger impact. There is so much value here to absorb and pursue.

[Luigino Bottega · Rating 5 out of 5]

The energy of life is creation. It's potential energy expressed in the form of actions manifesting in spacetime. It's the ordering of patterns of information that bring harmony to chaos.
Inspiting book!

[Michael Madigan · Rating 4 out of 5]

A lot of great "life lessons" taught through stories the author experienced in his life. A refreshing and enjoyable way to read a book of this nature. Would recommend.

[John Bost · Rating 5 out of 5]

My second read, equally energizing.

[Paul Bard]

DNF. Key idea seems to be: systematically order decisions towards exceptional acts nobody else can do.

[Maja Ruszkowska · Rating 3 out of 5]

the style of writing threw me off, content was useful. too anecdotal for me

[Amit Ghiri · Rating 5 out of 5]

Previous not reached

[Nathanael · Rating 3 out of 5]

I brought this book up in a few conversation as "the motivational speaker I'm reading." Motivational speakers have their own rhetoric. They use our language and stories and systems, but always a little too much. They take english and supercharge specific words with extra meaning; they tell stories that, while true, are fantastical and actionable; they have four keystones, three steps, and seven solutions. Motivational speakers are their own breed. This book reads like a motivational speaker talks.

While the communication style is memorable (if only because of its archetype), this book leaves something to be desired. The book over-packages, over-sells, over-simplifies, and over-systematizes. I'd like to be more energetic, yes, but holding my head just so for the past few weeks hasn't really done it. Some of the steps Cooper talks about may be good habits, but combining them all would a) make me insane, and b) probably not revolutionize my life anyway.

I'm a fan of simplicity: under-sell and over-deliver.

[Jeff · Rating 5 out of 5]

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life
by Robert K. Cooper is an excellent look at Leadership and Life. Inspirational and wise Robert K. Cooper shares wisdom gleaned from years of experience and deep thought about what it means to be a leader, and to have a life. He does some important soul searching as each of us must do the find our way to make the most of it. The book is filled with wise advice. I plan to revisit this book again in the future just to see how well I'm doing in light of Mr. Cooper's wise counsel.

[JoMama · Rating 5 out of 5]

My core book ( meaning THE book you would take with you on a desert island) is my scriptures. THIS book would be my second choice. If everyone read this and incorporated it, our world would change. I am currently writing in longhand all the highlighted portions of the book, to better incorporate them into my memory. SUCH a great book!

[Bryan · Rating 4 out of 5]

Better than all the other stuff I've read on unleashing the untapped power of the mind.

[Traci · Rating 5 out of 5]

Awesome book about becoming more effective in life.

[Satitiwikan sunowo · Rating 5 out of 5]

needs a lot of rereading and solitary moment to really embrace what the book is telling me, but this book is just amazing.wonder where i might heading after reading this book

[Quinton · Rating 3 out of 5]

Meh. It had some good points, but was more of an overview of every other self-help book. It had a lot of tips, some of which were useful, but was not a very interesting read.

[David Armstrong · Rating 5 out of 5]

Powerful concepts that impact every facet of life: honor the greatness in others, do something extraordinary every week, care for your body so your spirit can thrive.