Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

by Shama Hyder

Searching for clarity amidst the chaos of digital marketing—plus better ROI?

Today's online ecosystem can be summed up in one overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards— Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real

agility through analytics
customer focus
integration
content curation
cross-pollination

Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.

Genres: Business, Professional Development, Nonfiction

192 pages, Paperback

First published May 17, 2016

Reviews

[Brittney Martinez · Rating 4 out of 5]

Note: I proofread this book for BenBella Books.

Whether you're just starting your business or you've been around the block, Hyder has well-written and clear information on how to step up your digital marketing game. From social media to web advertising to SEO, Hyder covers everything you'll need to know in order to get your company name out there.

[Nathan Albright · Rating 4 out of 5]

If you are amused by books that relate to marketing, as I am, you will likely appreciate what this book has to offer.  Like many books relating to marketing, this book has a big agenda that it is seeking to promote, or several related agendas, and its goal is to sell you on its ideas and perspectives to encourage you, the reader, to sell better to others as a result of it.  The book is likely aimed at the entrepreneur or small business demographic as it seems unlikely that this book's approach would be an easy sell to larger businesses with more entrenched advertising methods that are antithetical to the ones this book supports.  As someone who engages in social media based advertising as a blogger, and as someone who generally supports pull rather than push methods of engaging others, this book is one that I found easy to support.  At the same time, though, this book seems to be aimed at someone whose marketing and advertising interests are at least on a somewhat different level than my own as an author who likes to promote his writings but not as someone who is working with marketing efforts for a company as a whole.

This book's contents are short and to the point, with the book as a whole being a bit more than 150 pages, and an undemanding read at that.  The author begins with a discussion of the supposedly "new ecosystem" that results from fragmented and segmented media that requires building momentum to gain useful marketing wins (1).  After that the author talks about how companies can gain agility through analytics, using the data available to pivot where efforts would be most successful (2).  This leads the author to discuss about the need for customer focus (3) on the part of companies that want to market effectively.  Unsurprisingly as well, the author then argues for the need for integration between various parts of the company that can allow marketing and operations to work together effectively together (4).  After this comes a discussion about content curation (5), allowing companies to leverage their brands through the cultivation of relationships with influential bloggers and other creative types.  The author then closes with a discussion about cross-pollination (6), itself a usual effect of integration, as well as how one measures marketing return on investment in the digital age (7).

This book is obviously aimed at a niche audience and will not likely appeal to everyone.  The author uses some heavy jargon and, as is common in this sort of work, exaggerates a bit about how revolutionary and novel the contemporary period is when it comes to the desirability of customer-based appeals.  The readers of this book will likely accept the use of advertising language by the author as they will most likely be involved with selling and marketing in some fashion themselves.  Even those of us who are somewhat distant from the book's target demographic will find something to enjoy, especially if we are the sort of people whose content is often seen as a help to marketing efforts of companies.  If you are a contemporary company and you want to make your marketing work the most effectively by engaging with customers, following their lead as to tweaking and developing one's strategies, and working to gain the goodwill of others in creating content that helps advertise your product, this is a good book to read, and it is likely that many people have and will find a great deal of insight in these pages.

[Willy Marz Thiessam · Rating 4 out of 5]

A great book for knowing the difference between marketing techniques as they apply to contemporary marketing. There really is a fine line between the concept and the application. Here Shama Hyder shows you what works and what does not, in general and specific terms, referencing marketing concepts the reader would be familiar with.

I had to knock off one star because of the over the top language she indulges in. She is smart and the analysis is cogent to the work people in marketing do.

I highly recommend this book for anyone in marketing today.

[Toan Ho Huu · Rating 5 out of 5]

Cán cân quyền lực đã thay đổi: một lời bình luận của một khách hàng trên mạng về một thương hiệu có thể tác động đến hình ảnh của thương hiệu trước mắt công chúng còn nhiều hơn một chiến dịch marketing được tính toán chỉn chu.

[Keitu Rev · Rating 3 out of 5]

A good starting point of the topic of marketing. Though it doesn't cater to all businesses its a start for most.

[Claudette · Rating 4 out of 5]

(Audiobook) A good book for small business owners to understand social media marketing.

[Amir Jabbari · Rating 2 out of 5]

Nothing new offered by the book

[Gio · Rating 4 out of 5]

Social media has become a vital marketing strategy for small and big businesses alike. But with the rules changing all the time and new networks popping up at an ever faster speed, mastering the art of social media can be very challenging. In this book, Shama Hyder walks you through all the basics and gives you sound advice on how you can use social media to turn casual followers into raving fans of your brand. Highly recommended.

[Richard Mactough · Rating 4 out of 5]

Marketing is an important field in the business world. Hyder is articulate in advising the several strategies suggested in the digital age of selling products. I would recommend to those who desire to improve business with social media who may not be familiar with it, and use the tools described.

[Mustafa Golam · Rating 4 out of 5]

Highly recommended for people interested to understand Digical and new marketing tools/ideas !