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The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products

4.17  ·  Rating details ·  30 ratings  ·  6 reviews
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas ...more
Paperback, 254 pages
Published July 11th 2017 by O'Reilly Media
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Irina Smoke
Jan 24, 2019 rated it it was amazing
At the core of this book is the idea that building successful products means continuously testing your assumptions. It's a clear, practical guide on exactly how to do exactly that at all stages of customer or product development using what the authors call the Hypothesis Progression Framework, or HPF.

It's very well written - the "why" and "how" are concisely laid out and connected to stories of teams that have successfully applied the framework. The concepts in this book are built on Lean princi
...more
Greg Burrell
Jan 19, 2021 rated it liked it
An excellent step-by-step guide for learning how to build products that meet your customers' needs. Its not so much a "why" but rather a "how-to" book. The authors present a hypothesis-driven methodology that employs experiments and iteration. This stands in contrast to other approaches such as building personas which, while a useful tool, will leave you always wondering how well your personas match your customers (and often finding out too late that they don't). Even if you don't follow this gu ...more
Gerald Maier-Köck
Feb 14, 2021 rated it it was amazing
Shelves: agile
Das HPF (Hypothesis-Progression-Framework) ist sensationell! Sehr strukturiert aufgebauter Weg, mit Kunden-getriebener Research Produkte bzw. Produkt-Features zu identifizieren. WOW!
Nadya Tsech
Overview of popular design methods with step by step instructions how to conduct them.
Villars Gimm
Feb 24, 2019 rated it it was amazing
As a playbook it is a great companion as part of product development. I did miss some more details on why interviews techniques should be performed.
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John Wargo
Good, solid methodology for determining and building product features. I think the playbooks sections went a little long, lots and lots of repetitive information in those sections.
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