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460 pages, Paperback
First published March 5, 2013
“To put it simply, power no longer buys as much as it did in the past. In the twenty-first century, power is easier to get, harder to use—and easier to lose. From boardrooms and combat zones to cyberspace, battles for power are as intense as ever, but they are yielding diminishing returns. Their fierceness masks the increasingly evanescent nature of power itself.”
El cambio del poder sostiene que las absorciones y reestructuraciones corporativas que hemos visto hasta ahora no son más que las primeras salvas de batallas empresariales -mucho mayores y completamente insólitas- que aún están por librarse.[...]Los Toffler van más allá que Naím en los contextos de poder e incluyen cambios en las relaciones de poder en ambientes como el de los docentes y sus alumnos, el gerente y los trabajadores que reportan a él, los marginados. Curiosamente, Naím no menciona el libro de los Toffler, a pesar de que mucho del territorio cubierto por Naím constituye una actualización del mapa esbozado por los Toffler, los cuáles a su vez se fundamentan en una serie de pensadores previos. De hecho los grandes temas tratados por Naím en relación al poder (Comprender el poder, poder y estructura organizacional, poder político, poder militar, poder geopolítico, poder empresarial, poder sindical, poder de las iglesias, poder de las ONGs, poder de los medios) se acerca mucho a los temas tratados por los Toffler, según puede desprenderse de los títulos ede las secciones en que organiza su bibliografía: La filosofía del poder, Burocracia y organización social, Empresa/Economía/Finanzas, Medios de Comunicación, Política, gobierno y Estado, Religión, Temas militares, Relaciones mundiales, Socialismo y marxismo, Fascismo, Investigación y espionaje, Conocimiento y sociedad, Informática y comunicaciones, Ciencia y tecnología, Historia y biografía. La poca profundidad del análisis de Naím y Toffler resalta al tomar en cuenta el papel central del análisis del poder en el pensamiento posmoderno de autores como Michel Foucault, Roland Barthes, Jacques Derida, George Bataille, Jean Baudrillard o Jürgen Habermas, ninguno de los cuales amerita siquiera una mención en cualquiera de los dos libros.
En resumen, El cambio del poder trata el tema de las crecientes luchas por el poder que afrontamos todavía a medida que la civilización industrial va perdiendo su dominio del mundo y surgen nuevas fuerzas [...]
[...S]e centra en el papel -profundamente modificado- del conocimiento en relación con el poder. Presenta una nueva teoría del poder social, y examina los cambios que se avecinan en los negocios, la economía, la política y los asuntos mundiales.
1. El poder es inherente en todos los sistemas sociales y en todas las relaciones humanas[...]En resumen, a pesar que el libro se hace pesado y repetitivo, vale la pena echarle un vistazo para tener una mejor idea del panorama actual y como punto de partida para percepciones y análisis más profundos sobre el tema del poder en el mundo de principios del siglo XXI.
2. [...] la pérdida de poder por parte de uno no siempre es una ganancia de poder para otro.
8. La violencia, que se utiliza principalmente para castigar, es la fuente de poder menos versátil[...]
9. Las relaciones de clases, razas, géneros, profesiones, naciones y otras agrupaciones sociales se ven incesantemente alteradas por cambios en la población, la ecología, la tecnología, la cultura y otros factores. Estos cambios llevan al conflicto y se traducen en una redistribución de los recursos del poder.
10. Cuando los sistemas del poder están lejos del equilibrio, pueden producirse cambios repentinos y aparentemente extraños. Esto se debe a que cuando un sistema o subsistema es altamente inestable, los efectos no lineales se multiplican. Grandes aportaciones de poder pueden producir pequeños resultados. Pequeños acontecimientos pueden desencadenar la caída de un régimen. Una tostada quemada puede llevar a un divorcio.
11. Si tanto la concentración excesiva de poder como la concentración escasa de él dan como resultado el horror social, ¿qué cantidad de poder concentrado resulta ya excesivo? [...]
Take, for example, the case of the young Norwegian champion Magnus Carlsen, another chess phenom who in 2010 became the world’s No. 1 player, at age nineteen. According to D.T. Max, who profiled him for The New Yorker, Carlsen’s success had more to do with his unorthodox and surprising strategies (relying in part on his prodigious memory) than with computer-based training: “Because Carlsen has spent less time than most of his cohort training with computers, he is less prone to play the way they do. He relies more on his own judgment. This makes him tricky for opponents who have relied on software and databases for counsel.”Yet this appreciable novelty is apparently viewed askance when it shifts from chess to publishing a geopolitical economic treatise; many recent pop-econ books cite the same crusty old studies from the same Wharton school economists and Bschool professors that weaned a generation of modern investment bankers and CEOs on the same markets-first pap and pablum. Expectations have become so warped—surely in part catalyzed by the formulaic demolition and rebuilding of the MBA-psyche that creates legions of interchangable “opponents who have relied on software and databases for counsel”—that modern accountability procedures are seen as an assault on “power” itself.
The decoupling of power from size, and thus the decoupling of the capacity to use power effectively from the control of large Weberian bureaucracy, is changing the world. And this decoupling invites a disquieting thought: if the future of power lies in disruption and interference, not management and consolidation, can we expect ever to know stability again?Elegant phrasing—the italics are part of the original text—but it isn’t accurate.
Such resources are a necessary precondition of power; but without an effective way of managing them, the power they create is less effective, more transient, or both. Weber’s central message was that without a reliable, well-functioning organization, or, to use his term, without a bureaucracy, power could not be effectively wielded.Bureaucracy decoupled from size doesn’t make it ill-functioning. Simply because it “merely” takes a dozen employees to manage the billions of photographs off-loaded to Instagram, the ur-example that is trotted out to show “disruption” more often than not in The End of Power, shows highly effective management and more power concentration. Instagram was acquired by one of the largest companies on the planet: folded into a huge bureaucracy. And that business model—Make tech, get acquired by Apple/facebook/Microsoft—is more on-trend than ever. Why go public when you can get acquired, and start a new business? So where, again, is the purported lack of “well-functioning organization” in modern business? Instagram is different from Kodak—fewer employees, for one—but to brand Instagram “disruptive” simply because it supplanted one of the old guard isn’t grounds to Cassandra the whole thing as the “end of power.”
As retired General Wesley Clark, a Vietnam veteran and former Supreme Allied Commander Europe of NATO, told me: “Today, a division commander can directly control attack helicopters 30 to 40 ahead of the battle, and enjoy what we call ‘full spectrum dominance’ [control of air, land, sea, and cyberspace]. But there are things we were doing in Vietnam that we cannot do today. We have more technology but narrower legal options.” The “success” of an autocratic Russia’s savage tactics in Chechnya or of Sri Lanka’s brutal suppression of the Tamil Tigers are bloody examples of what it takes for superior firepower to win today over a tenacious, if militarily weaker, adversary.It is the classic cartoon violence conundrum; the child-viewer knew that having an aggressive weapon—the cutting edge on Leonardo’s katanas or the fire-blasts from Wheeler’s Captain Planet ring—are a liability, not an asset, in battling the villain. Much better to have a blunt instrument, to at least give the illusion of non-lethality (bad-guy longevity for the sake of the writing staff, if nothing else). Overwhelming, murderous force is not allowed; not if you want to be the hero.
Javier Solana, the Spanish foreign minister who in the mid-1990s became secretary-general of NATO and then the European Union’s foreign policy chief, told me: “Over the last quarter-century—a period that included the Balkans and Iraq and negotiations with Iran, the Israeli-Palestinian issues and numerous other crises—I saw how multiple new forces and factors constrained even the richest and most technologically advanced powers. They—and by that I mean we—could rarely do any longer what we wanted.”Aw shucks, another military leader constrained by humanitarian concerns and accountability. Why hast thou forsaken me, power?! Not to be flippant, but the stunning lack of self-reflection by the general and secretary-general—as well as the context into which their quotes were dropped—demands the quasi-biblical “thee’s” and “thou’s” of those certain in the unassailability of their ideals.
The decay of power creates fertile soil for demagogic challengers who exploit disappointments with incumbents, promise change, and take advantage of the bewildering noise created by the proliferation of actors, voices, and proposals. The confusion created by changes that come too fast, that are too disruptive and undercut old certainties and ways of doing things offer great opportunities for leaders with bad ideas...Of course, demagogues, charlatans, and snake-oil peddlers are nothing new; history is replete with the stories of those who have gained power and whose stay at the top had terrible consequences. What is new is an environment where it has become far easier for newcomers—including those with toxic ideas—to acquire power.Which means, basically, that leaders with “good” ideas—traditional ideas I agree with—are stuck dealing with vetoes, committee wrangling, pesky oversight and accountability hearings, and a dozen other diminutions of power, while those with bad ideas are taking advantage of the noise to seize ever more power and ruin everything. So power is ending, unless it’s for people who should be kept powerless, in which case, they are seizing power in fresh new ways. Which is horrifying to me because my Coase diagram doesn’t know how to label and apply the traditional metrics based off these new players.
Drones are not a new concept. But technological advances in recent decades have made them much more powerful, and their low cost and ability to fly unmanned make them more attractive for combat missions. And they are finding nonmilitary uses—for example, by real estate agents filming houses from above, ecologists monitoring the rainforest, and ranchers following their herds of cattle as they roam the prairies.As far as U.S. real estate agents go, they are breaking the law. As soon as your use a drone for commercial photography purposes, it is illegal. So take your pictures of birds and clouds, but if you sell them, or have them linked to your business—in this case, the advantages of an aerial view of a home—then you are breaking drone-law. Unless you have Special Airworthiness Certificates - Experimental Category (SAC-EC) for civil aircraft. Do you have SAC-EC? If so, I sure hope you’re a drone manufacturer and you’re only flying your camera-drone around for the purposes of R&D, market surveys, or crew training. Since that’s all that’s allowed. Legally. See you in 2015, aerial-drone-based photography, when you might become a viable, legal business model. But for now, let’s get back to the parade of horribles:
As Stanford University’s Francis Fukuyama, who has been building his own drone to take better nature photos, has observed, “As the technology becomes cheaper and more commercially available, moreover, drones may become harder to trace; without knowing their provenance, deterrence breaks down. A world in which people can be routinely and anonymously targeted by unseen enemies is not pleasant to contemplate.”Again, unless these bird photos are solely for private use, Mr. Fukuyama is breaking the current regulations simply by taking UAV-nature photos while simultaneously bemoaning the frontier-freedoms of wild west drone-ownership as they might apply to everyone else. “Drones for me, but not for those others whose provenance I don’t know.” “Deterrence breaks down”? Deterrence to what? Load a drone up with explosives and smashing into something? Creepily following your ex-spouse? Irritating your neighbors? You can do all of these things without the gift of flight. It sounds like hypothetical fear mongering to me, which is particularly galling when Mr. Fukuyama is clearly exploiting the technology to his own benefit. So, again, his personal power is increasing—he can build drones to take “better nature photos” thanks to drone technology. But it can also be used by others, for things I don’t like or are dangerous to me. That’s called…all technology. Sticks to protect the weak from the muscled, longbows to stop a Feudalism’s lord-funded heavy cavalier, machine guns to thwart massive standing armies. And now we wait to see what the internet is created into overcoming.
Do you trust the government in Washington to do what is right, all or most of the time? Until the mid-sixties, 75 percent of Americans answered yes. A slide then began and continued steeply downward for fifteen years, so that by 1980, only 25 percent said yes. In the interim, of course, we the Vietnam War, two assassinations, Watergate and the near-impeachment of the president and the Arab oil embargo. So there were plenty of reasons for people to feel estranged, even antagonistic. But what matters most is that the trust did not recover. For the last three decades, the approval level has bumped from around 20 to 35 percent. The trust percentage fell below half in about 1972. This means that anyone under the age of forty has lived their entire life in a country the majority of whose citizens do not trust their own national government to do what they think is right. Through four long decades, none of the massive changes Americans have voted for in leadership and in ideology have changed that. Think what it means for the healthy functioning of a democracy that two-thirds to three-quarters of its people do not believe that their government does the right thing most of the time.This is quoted a second time near the conclusion of the book: “This means that anyone under the age of forty has lived their entire life in a country the majority of whose citizens do not trust their own national government to do what they think is right.” It bears repeating a few dozen more times. It is shocking in its banality. And it feeds into the great strength of The End of Power—its forward-facing speculation. Unlike the idyllic The New Digital Age, The End of Power is restrained in its predictions and subtle in its advice. It strikes such a moderate tone that the reader never feels bullied or lectured at. The first two hundred pages inform the final forty; you can’t simply skip to the end and pick up the salient points. Even though the majority is a frustrating slog of samey-same 20th century economic theory injected with digital-technology apocalyptic prophecy, the wrap-up is worth the price of admission.