For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one's own business.
Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies. It's pity that it is still very much US-focused, although being an international edition.
I used this book as a text for an Entrepreneurship class. Great book: informative and up-to-date, filled with great case studies and real-life examples, useful teaching resources and text bank. I'd give it a 5 if it had associated videos. I'll use it again, in the future.
When will Business schools in Lebanon start teaching business?!? A great book, definetly helped me organize my thoughts towards the business i intend to start in the future, I just hope this was a taught course in university.