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The Cartoon Introduction to Economics #1

Làm quen kinh tế học qua biếm họa (Tập 1) - Kinh tế vi mô

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“Chúng ta sẽ coi toàn bộ công ty như một cá nhân tối ưu hóa đơn lẻ chỉ có một mục tiêu:
Tập hợp lại, bọn sửu nhi kia, và tối đa hóa lợi nhuận đê!”

Tiến sĩ Yoram Bauman đã tài tình pha trộn phong cách “hài độc thoại” vốn rất phổ thông ở Mỹ với “kinh tế học” và diễn giải tất-tần-tật các kiến thức cơ bản của kinh tế vi mô, với những khái niệm cơ bản của kinh tế thị trường như: Giá cả, Hàng hóa, và cả Lý thuyết Trò chơi nữa. Hơn thế, họa sĩ nổi tiếng Grady Klein đã minh họa cho các khái niệm “khó nhằn” này bằng những hình ảnh hài hước, biến cuốn sách thành một tài liệu thật “dí dỏm và quyến rũ”.

212 pages, Paperback

First published July 1, 2010

156 people are currently reading
1940 people want to read

About the author

Yoram Bauman

19 books17 followers

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Displaying 1 - 30 of 150 reviews
Profile Image for Jon Nakapalau.
6,406 reviews989 followers
September 21, 2024
Great overview of microeconomics. Really helped me understand some of the more complex theories I kind of skipped over in college. This would be a great summer book for a young high school grad who is college bound in the fall; especially if they are a business major. A fun but informative read.
Profile Image for Diane.
1,112 reviews3,174 followers
February 9, 2017
I liked this book, despite having bad flashbacks to my sophomore year of college, when I swear I had the world's most boring economics professor. (And the class was held at 8 a.m. Blech.) Seeing the picture of the supply and demand curve was a little traumatic, but I rallied.

I requested this from the library because I had read and appreciated the author's recent book about climate change. Bauman has a PhD in economics and his bio describes him as an environmental economist. This book gives an introduction to microeconomics, with humorous cartoons providing the explanations.

Economics is one of those topics that it is in our best interest to try and understand because it affects so many aspects of our lives. Food prices. Gasoline prices. Housing costs. Traffic patterns. Wages. Health care. Retirement funds. Industry forecasts. The environment. There are economic incentives in everything, basically.

A recurring theme in microeconomics is in trying to answer the question: Under what circumstances do individuals make decisions that are good for the group as a whole? The author gives good examples explaining why people and markets behave the way they do, and it summarizes numerous economic concepts, including Game Theory, Pareto Efficiencies, the Law of Large Numbers, Marginal Analysis, the Coase Theorem, and of course, the Invisible Hand Theorem.

I had a few A-Ha! moments while reading, such as realizing that when drug companies say prescription drug prices are high because they have to recoup the cost of research and development, they are LYING. Because those R&D costs are sunk costs and do not have an effect on the market price. (I'm on to you, Pfizer.)

Another example I liked was in a section on poverty and famine: "When addressing inequality, economists tend to favor policies that minimize intervention in well-functioning competitive markets and maximize individual choice. Giving starving people money instead of food may sound odd, but history shows that many famines weren't caused by lack of food but by lack of money."

Similar to the author's book on climate change, I think this accessible and insightful explanation of economics would help a student better understand the material. Now that I think of it, I wish this book had existed when I was in college, because it might have made that boring professor more bearable.

My rating: 3.5 stars rounded up to 4
Profile Image for Riku Sayuj.
659 reviews7,649 followers
April 4, 2018
Bauman is fun as always and has the knack for picking the right pirate analogy for the right skirmish. Bauman, however, skips most of the traditional basics from most microeconomics textbooks, and instead gives a lot of space to game theory and strategic interactions, things normally reserved for the later chapters of an introductory textbook, or for an intermediate text.

The structure of the book overall is interesting, for an introductory work: Economics is about interactions, Bauman establishes first and then takes us through the progression: first one to one, then one to some and finally one to many, with Part two being taken up with detailed discussion of Game Theory, Pareto Efficiency, Auctions, etc., laying the ground work for larger scale interactions like Tragedy of the Commons in the final section, but surprisingly not much discussions about Nash Equilibriums and stuff. But there is one area where the book stays conventional: just like most introductory books these days, this one also teaches skepticism of the species Homo Economicus, and, of course, ends with Kahneman.
description
Overall, it is an unconventional book and I am not sure students turning to this to seek an introduction would be helped much, instead it might be the seasoned student seeking to get some fresh energy late into a final semester who might find this sort of a treatment invigorating.

A lil’ nugget:
description

Don't forget to check out the supremely funny and tragic The Cartoon Introduction to Climate Change by the Stand-up Economist.
Profile Image for Joe.
98 reviews697 followers
February 23, 2012
Here's is what I think about mathematics:

I... hate... it... so... much!

Therefore, I have no idea what possessed me to read this book. Maybe I was encouraged by my friend's four-star rating. Perhaps I wanted, once again, to try to conquer my fear of and anger at math. Whatever my motivations, they were rewarded with The Cartoon Introduction to Economics: Microeconomics.

No, I'm dead serious. And I learned! In fact, if math classes used comic books to teach, I swear to God I'd be an actuary by now.

Yoram Bauman, described on the cover as 'The World's First and Only Stand-Up Economist'*, has a knack for breaking down concepts and providing clearly defined real-world applications. Naturally, this is what all good teachers do - and I have a feeling Bauman is a brilliant teacher. Grady Klein's whimsical pen and ink drawings enhance the good-natured lessons and provide some visual humor - especially with his random king, who dishes out Nobel Prizes to laureates who make mundane observations like "Buying an individual health policy can be a real pain in the neck." But it's really Bauman's show, and his whiz kid approach to explaining auctions, annuity, game theory, etc. is remarkable.

Midway through part two, I excitedly texted a buddy, an urban planner in Detroit who has a degree in economics. "I understand Pareto Efficiencies!"

Look at me! Pareto Efficiencies! And I'm texting about it!

"I want a diversified index fund!" I proclaimed to my brother-in-law, who is also my financial adviser.

Look at me! Diversified index funds! And I'm proclaiming them!

Then part three came along. Supply & Demand. The concept is fairly simple, right? The consumer demands, the company supplies. Sure. But then all this shit about taxing and margins were bandied about (with charts!) and my eyes kind of glazed over. I kinda got it, but I think I was a little bit tired of microeconomics at that point. And I was beyond thrilled that I understood at least 2/3 of the book, so it didn't matter.

Confession: I skimmed the scant few math equations sprinkled throughout the book. They made my heart race.

So, yup. A cartoon that successfully teaches Math Simpletons like me. And here's where Bauman truly succeeds: I fully intend to read Volume 2 - Macroeconomics. Bring it on.

*He should probably not quit his day job. I only occasionally lolzed at Klein's drawings.
Profile Image for San.
177 reviews11 followers
January 15, 2023
Ahumazing illustrations, prevents burnout from studying academic economics, moreover gives you the ability to think imaginatively and creatively about economics. After reading this I'd like to say with 100% guarantee that economics is anything but a boring subject.




Ps. Reading this comic, will require you have some prior basic microeconomic knowledge, otherwise it'll be too overwhelming to understand with lots of new terms and facts.
Another thing to add is, it provides great a framework of microeconomic subject, however, I did find the explanation of many terms were a bit complex or underdefined.

Definitely recommended to high-school and college level students of ECON courses.
Profile Image for Duc Hoang.
124 reviews219 followers
February 22, 2017
Mình là một kẻ ngoại đạo đúng nghĩa, tất cả những gì mình biết về kinh tế học đều đến từ Crash Course Econ trên youtube của anh em nhà Green, nhưng cuốn sách dí dỏm này thật sự giúp mình thông hiểu nhiều vấn đề trong cuộc sống hàng ngày. Tuy nó chưa giúp trả lời câu hỏi khiến mình nặng lòng như người táo bón lâu ngày rằng "bản tay vô hình có thật sự tồn tại không?", nhưng nhưng "Làm quen Kinh tế học qua Biếm hoạ" cũng giúp mình hiểu thêm những đối tượng và quan hệ mà kinh tế vi mô nghiên cứu, hay một vấn đề thực tế như việc áp thuế lên người bán hay người mua lại không làm thay đổi số tiền bên bán nhận được và bên mua phải trả trong mỗi trường hợp áp thuế, nhưng phần đóng góp của mỗi bên vào tiền thuế thu được lại không bằng nhau và người mua sẽ luôn chịu thiệt nếu họ không có các sản phẩm thay thế để lựa chọn. Trời ạ, nói theo ngôn ngữ thông thường thấy cũng hợp tình hợp lý quá rồi, việc gì cần phải nghiên cứu kinh tế học chi nữa heng? Ngoài ra cuốn sách còn giải thích thêm về những vấn đề thú vị mà có lẽ mình sẽ phải mất nhiều thời gian hơn để hiểu, như luật đấu giá, thế lưỡng nan của người tù... Điểm ăn tiền nhất của cuốn sách là sự tài tình của hai tác giả, đã chuyển các khái niệm trừu tượng, xa lạ tri thức thường kiến của con người trong kinh tế học thành những câu chuyện, kí hiệu dễ hiểu, dễ nhớ. Đáng lẽ sách đã được cho bốn sao, nhưng vì biên tập viên không biết có vừa đọc vừa áp dụng thử không mà lỗi đánh máy nhan nhản, chưa kể (một lần nữa phải nhấn mạnh rằng) việc in đen xám đối với một cuốn sách vốn dĩ là sách tranh như thế này có thể xem là tội ác! (Nhưng chắc hẳn nhà Nhã Nam đã phải tính toán chi phí cận biên dữ dằn rồi, thôi thì nhà nghèo chịu khó mắc eo) Cám ơn bạn Kiệt đã chỉ ra, cuốn sách vốn dĩ được in trắng đen nên mình đã trách lầm Nhã Nam mất rồi. Tuy vậy vẫn còn một phiền phức nhỏ trong việc đọc sách vì độ tương phản kém làm những dòng chữ màu xám nhạt khó thấy rõ, có lẽ vì giấy trắng ngà và không láng chăng?
Profile Image for Sarah Abd Elaziz.
141 reviews
September 15, 2020
This is my first experience with cartoon books or comics.. Etc. I didn't even try webtoons or manga.
I surely liked this one, insanely hilarious and very informative and simplified. Only four stars because the CAPITALIZED WORDS made me going banana and some chapters were more difficult with this type of writing so I ended up missing some concepts from some important chapters like margins and elasticity. I think it's a generic theme in this genre, I'm not actually sure.
I enjoyed this book, please guys recommend some more good comics. ^o^
Profile Image for Martyn.
376 reviews42 followers
December 28, 2015
I enjoyed this book for much of its 211 pages but I faltered right at the end over two ideas. One was the statement that "You might think that a decentralized economy guided by individual self-interest would lead to chaos, war and disaster...but...we think it's the best option". This book was written in 2010, two years after the market crash caused by self-interested bankers and a chaotic war that was paid for by a credit card, the bill for which was immediately handed off to the populace. So I guess I DO think a decentralized economy etc etc. But the experience of 2008 does show their analysis of market forces and taxation to be correct: i.e. the people will pay in the end and the "suppliers" will get off scott free. This quote, I admit, is taken slightly out of context so I'm open to other interpretations of this.

The other issue I had with the book was their sudden cheer leading for "Market forces" to be able to solve issues like climate change. Earlier in the book they had proven that the market forces were at best misunderstood and hard to define and then they wanted us to believe that simply "making pollution too expensive" will stop big business from bad practices, thus saving the planet - this is naive at best in my opinion.

Otherwise this is a fun read and it taught me a lot about the nuts and bolts of microeconomics in a very short space of time, if not a lot about the applied philosophy of using microeconomics in realistic situations. I would recommend reading widely around this title, so as to understand the author's nuanced viewpoint, but this will certainly give you a broad base to start from.

I would like to give this four stars, it was a five for a long time, but the doubts at the end just gave me pause as to the author's purpose - so three it has to be.
Profile Image for Ahmad Hossam.
288 reviews84 followers
February 24, 2017

To someone who doesn't understand economy at all like my self, I definitely enjoyed this books and learnt a lot at the same time!
I have just two problems:


First: starting from you're introduced to supply & demand curves, it becomes somewhat boring so you just skip those parts. Fortunately, this is only a small part in an overall fun book.


Second: Though my understanding of economics is limited, I don't buy the "the market forces will do this and that" bullshit. I'm also aware that despite the rosy view of competitive markets, they don't exist in the real world. so I'm a bit suspicious about some parts.

Profile Image for Myriam.
10 reviews
May 29, 2017
I used the books of this series to teach Economics 101 and it was very inspiring. Easy way to explain complex issues in a highly approachable and fun way.
Profile Image for Saruul.
25 reviews
October 17, 2018
Ийм мэргэжлийн чиглэлийн зурагт номыг барах анх удаагаа уншиж байгаа байх. Надад бол таалагдлаа, ойлгоход хялбар, хөөрхөн хөөрхөн жишээнүүдтэй. Цаашид ер нь ойлгоход хэцүү төрлийн салбарын эхлээд зурагт ном хэлбэрийн сурах бичиг, танилцуулга байдаг бол тэрийг нь эхлээд үзэж баймаар санагдлаа.
Profile Image for Almira.
4 reviews2 followers
June 25, 2011
Buku ini menjawab pertanyaan provokatif yang tertera di sampul belakangnya. Misalkan, "Ingin mengerti ekonomi tapi tak sempat ikut kuliah atau membaca buku teks yang tebal dan sulit?" atau pertanyaan sederhana seperti "Mau tahu kenapa harga-harga naik?". Untuk orang yang awam ekonomi seperti saya, Kartun Ekonomi cukup membantu untuk memahami ilmu yang satu ini. Seperti seri Kartun KPG(Kepustakaan Populer Gramedia) lainnya, tentu saja ilmu Ekonomi yang, menurut saya, logika banget tersebut disajikan dalam ilustrasi dan cerita yang kocak. Mungkin ada yang sudah pernah baca seri Kartun lainnya, seperti Biologi Genetika, Fisika, atau Statistika? Nah, ciri khas ngebanyol tapi berilmu-nya ga hilang deh!
Setelah baca buku ini, saya lumayan paham tentang Ekonomi. Lebih tepatnya, Mikroekonomi, bagian dari ilmu Ekonomi yang membahas tentang individu pengoptimal. Okay, individu pengoptimal itu apa ya? Hehe, baca aja deh di buku ini :p Ada beberapa bab yang saya mesti baca lebih dari sekali. Biar logikanya dapet! Ada aja contoh yang bikin saya bilang "Ihh kok bisa ya?". Menarik ternyata.
Satu hal lagi, dengan membaca buku ini saya jadi tahu kalau Ekonomi itu ilmu yang rapi dan full of strategies. Yah, bukan berarti sebelumnya saya pikir ilmu tersebut berantakan lho. Tapi, karena berurusan dengan optimasi individu maka semua aspek untuk suatu tujuan, harus diperhatikan. Dan memang akan lebih mudah kalau sebelum menentukan keputusan, semua strategi (serta plus minusnya) dibuat dalam suatu diagram.
Hmm, again I said, interesting!
Profile Image for Trâm Anh.
12 reviews
November 23, 2021
A good economical book to start for a newbie through a cartoon introduction to economics by Grady Klein and Yoram Bauman - the first and only stand-up comedy economist in the world. The book focuses on explaining certain fundamental economical terms and laws. I'm gonna list here some topics impressing me strongly:
- Auctions
- Behavioral economics
- Cake cutting and the importance of information and understanding your opponent
- Cap-and-trade and Coase theorem
- Pareto efficiency
- Comparative advantage and markets
- Decision theory
- Dominant strategy
- Elasticity
- Evolutionary game theory and game theory
- Invisible hand
- Law of large number
- Law of one price
- Marginal analysis
- Risk
- Simultaneous move game
- Sunk cost ❤️
- Supply and demand
- Taxes
- Trade ❤️
Profile Image for E.T..
1,018 reviews292 followers
March 5, 2021
An entertaining read on (micro) economics. Never knew reading classical economics could be so. Learnt a few new things. Continuing with the authors' next book on Macroeconomics which should be even better as my knowledge of macroeconomics is low.
Profile Image for Ahmad Saroya.
35 reviews
August 14, 2020
I believe that this book will give an isight into economics far better then any graveney teacher.
Profile Image for Ilan Khalid-Bossie.
35 reviews
February 19, 2022
This was a good book. It explained a lot about microeconomics and optimizing individuals, which is literally everybody.
8 reviews
November 28, 2022
Веселый и довольно короткий экскурс в базовую микроэкономику, очень понравилось. Жалко мне подобные книги не попадались в более раннем возрасте.
Profile Image for Roman Zadorozhnii.
247 reviews29 followers
February 9, 2021
Хорошая книга в увлекательной манере рассказывает о важных вещах экономики
Profile Image for Rahul.
285 reviews21 followers
September 21, 2019
Learning is truly fun when you read Yoram Bauman books. I love economics and this book is truly amazing. I have been taught microeconomics in my school but I wish I had a find this book at that point of time. The explanation of topics and there relationship with real world are so wonderfully explained which I have never learnt at school. A great book for both layman and freelance reader.
Profile Image for حجت سلیمی.
38 reviews14 followers
January 21, 2021
Personally, I am huge fan of comedy, Especially when someone combines science and comedy. I love explaining thing with different and Over Simplified language.
And in this perspective, this book is absolutely awesome. Loved it.
Profile Image for Ali.
96 reviews30 followers
September 13, 2010
Informative and very entertaining. Highly recommended for those who are new to the subject, like me! Though I'm exposed to macroeconomy and investment, almost all presented micro-economy concepts are new to me. The book presents ideas in a simple (or maybe oversimplified) language. The book could be sufficient reading for those who want to grap the basics, while being beneficial as a starting point for those who plan to go deeper.
Profile Image for Fatima M. Nabil.
90 reviews52 followers
June 27, 2018
As a comic-book based movie fan, i always wondered if i ever finish a comic book would if be marvel or DC 1st ?
The answer is ECONOMICS!
My first comic book is about microeconomics and i loved it,,,very funny and informative.
I am probably going to read every book in the series and recommend them to everyone who shows the slightest interest in starting to read nonfiction.
Profile Image for Ginan Aulia Rahman.
221 reviews24 followers
September 5, 2016
Seru!

Buku kampret ini mengingatkan saya kalau saya ini bukan individu pengoptimal yang waras. Banyak banget pilihan di hidup saya yang sangat bodoh dan menghasilkan kerugian. Saya jadi mikir, jangan-jangan, saya bukan homo economicus? mungkin saya ini homo borosikus rakus sia-siakus.
1 review1 follower
May 6, 2020
A nice book that should be in any Economics Learner's starter pack
Profile Image for Achal Kagwad.
48 reviews
March 4, 2025
Cartoon Introduction to Economics, Volume I: Microeconomics

Who is this book for? | This book is for anybody who want to get their basics of Microeconomics as a mental model in their minds. It serves relatively complicated ideas in very simple terminology by use of cartoons and user personas. Its a reading breeze, funny , time well spent.

My personal OKR(Objective and Key Results) of reading various books on various genres is to collect mental models and form a latticework. Anybody interested in doing the same can surely put this book on their reading list

Product Managers, Data Scientists, Marketing Managers etc will surely benefit by understanding economics better. This book serves the purpose.

The book covers concepts such as
Part One : 1. Optimizing Individual, Decision Trees, Present Value and Future Value of Money, Risk by using concepts in statistics of casino, variance | How Trade benefits both parties: time vs Reward
Part Two: Fair Division Problem, Pareto Efficiency, some elements of game theory by introducing simultaneous move games by explaining Prisoner Dilemma, Dominant Strategies in Game Theory, | Various Types of Auctions | Where does "Market Price" of a product come from
Part Three: How the aggregate forces of supply and demand contribute to a market price of a product, How taxes influence supply and demand curves, (Eventually taxes are born by the "buyer" not the "seller" in the long run -this is explained here), price elasticity of supply and demand, how to regulate pollution tax to avoid climate crises.

Note: The read is light and does not go into details, the objective of the author is I guess to bring out the intuition of micro economics in as simple way as possible which he succeeds. This read or book is for somebody who quickly wants to get a hang of economics in least amount of time. Further reading can get into details.

Rating this book a 5 out of 5 for the purpose expected and met.

Thanks,
Profile Image for Updesh Sharma.
48 reviews
August 22, 2023
I really enjoyed his most popular stand-up comedy video on YouTube ( I forgot the name but you can find it on his channel) and from then on I got obsessed with his content which was very Hilarious and Clever. So I thought: why shouldn't I read his most popular book series ? since my Economics Concepts are pretty much limited to " The Ten Principles" and I don't know anything other than that and also I get very bored easily with these very bulky economic Textbooks I needed to have a intuitive guide . So I went to the bookstore and fortunately I found this book worth 4$ and started reading it . Turns out that Things are not very easy to grasp as it may sound , I was puzzled at various moments and couldn't understand the graphs, formulas, although I was impressed with the graphics and Art the Artist used but there were some issues regarding understanding the concepts clearly. So although I would recommend every Economics major to read this book but I don't think it may be a good book for beginners
Displaying 1 - 30 of 150 reviews

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