This book is a sociological study of the various actions and groups that have to come together in order to form (or not) an "art world." The writing in this book is not NOT aimed at the lay reader (i.e. non-sociologist) but it was dense and hard to read. Having said that, I wish when I went to art school way back in the 70s (seems like yesterday to me) that we had been exposed to a work like this to help us understand what kind of possible milieus for supporting art creation existed, and what examples of kinds of artists (aside from the "winners" of art history) we might have pursued as models. The book deeply looks at all of this, and if we'd had a chapter a week to read, and a non-scary discussion of how these models applied at our time and place, it might have made participating in the dominant art world of New York plainer, if not easier. Instead, I, at least, was a complete innocent, trying to act as if I got it, when all I really "got" was that I loved to draw, and I might like to paint.
Our school trotted out "famous" art world figures in front of us, many of them remarkable people like Yoko One or John Cage or Betsey Johnson; but it was like a performing circus and those folks didn't have any idea what they were supposed to say to help us, any more than we (well, I, anyway) knew what we needed to hear. When it was painters who came, for those of us who were studying painting, discussions usually devolved into questions about materials because we didn't know how to talk to them about what they were doing and how they were managing to do it.
Were we too embarrassed to ask people "how do I start to become known?" "who helped you get to where you are now" "How do I find a place big enough to make the work I want to make?" And, I think our teachers were protecting their own turf. Only a couple of them were well-known, but quite a few of them had lucked into the late 60s, early 70s de-accessioning of major real estate in Soho, taking over lofts that had formerly been industrial spaces. I don't think they wanted to share any secrets of success, lest we outshine them, and our department chair told us having a BFA and drivers license meant you could be a taxi driver, while guiding a select, almost exclusively male, few to Yale for graduate school. Was that the golden road?? I just wanted to draw and to have nobody, ever, tell me what to do. Then I left it all behind for 45 years, and figured it out through trial and error, but only the part about not ever having anyone tell me what to do.
This book speaks to all the different angles of society that are required in order for an "art world," whether national, international, local or hyper-local to exist (creators, theorists/critics, materials suppliers, consumers). I think the book needs to be updated (not by Becker, a fascinating sociologist of great range, but now deceased) to cover the array of possibilities for independent promotion and distribution as a result of wide-spread adoption of internet communication. He covers some of those ideas in the next to last chapter about change and art worlds, how it comes about, but it needs updated treatment because it is a vastly different proposition than when a few people owned most of the means of communication (in 1982, when the book was published). And is there, really, a universal art world now in the way there was in the day of more limited and curated communication? I'm thinking of Life magazine, for example, doing a big piece on Jackson Pollock. Every doctor's office in the nation, by having Life lying around in the waiting room, let people know about Pollock. Whatever they thought of him, he became a household word. Who in the art world of today is a truly household world? "Regular" people know of more chefs than they do artists! Most of the ones they know are dead!
The book makes me appreciate most of all the inventors, manufacturers and suppliers of art supplies. They do not limit who can use them, or judge the results, and while not everything that was available to me in 1978 is available now, most of it is, remarkably, to the extent that I was easily able to find some drawing paper that I'd liked when I quit art-making, with the help of the internet and readily available in your average Blick, or even the eccentric local art store in my small town. There are still manufacturers producing the kind of walnut ink that wouldn't have been unfamiliar to Goya, or the red chalk that Leonardo used. There is still a respect in that community for materials that make work that lasts.
Just to wrap up, to be clear, this book focuses exclusively on "art worlds" of the western world. It covers much more than the visual arts, in fact I'd say it spends most effort on composers of music and performers of written music, as well as jazz (Becker was an amateur jazz musician). Other than the cultural and racial differences between developers of jazz music, it doesn't mention non-western art or art made by women or people of color specifically. It has a more 30-50,000 foot view than that. It would be very different, I'm sure, if written today (it was published in 1982 AFTER I graduated from art school, so my mythical class with a weekly chapter of the book couldn't have taken place anyway).
Another funny thing about this book is it's one of the earliest titles I added to Goodreads way back in 2015. I'm finally getting around to reading it. When the pupil is ready the teacher will come!! Ha ha, maybe.