The Creative Business Guide to Running a Graphic Design Business

by Cameron S. Foote

A comprehensive manual for running and maintaining a graphic design business. This is the industry's first comprehensive manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
20 b/w illustrations

Genres: Design, Business, Nonfiction

496 pages, Hardcover

First published October 1, 2001

Reviews

[Mike Bell · Rating 4 out of 5]

Excellent resource with many of the ratios and guides used in the industry and other guides. Thoughtful and helpful advise that holds up even after many years. Focused on small businesses and with some dated references, but a lot of valuable information.

[Fanny · Rating 5 out of 5]

A really good choice if, like me, you are planning to open your Graphic Design studio. This guide provides invaluable, concrete information about running a successful studio and warns about the usual pitfalls to avoid.

[Kali Daniel · Rating 4 out of 5]

One of the more helpful business books I’ve read this year, though it is almost two decades old. Contacted a CPA about some of the content and was advised several things had changed (i.e., you CAN write off nonprofit discounts now).

[Marie · Rating 5 out of 5]

It's a dry read and written like a textbook but has useful information about the logistics of starting your own design business. Recommended for all freelancers to have in their bookshelf as a reference.

[Alix · Rating 5 out of 5]

This is the followup to The Business Side Of Creativity, which explained how to go from employee to starting your own freelance gig. This followup edition takes a person from freelancer to studio owner. All questions are answered and guidelines provided. This is a book no studio owner should be without. Highly recommended!

[Gage · Rating 5 out of 5]

This book is essential if you find yourself running a design business with little to no previous experience running a creative studio/agency. For me it's like someone turned on the lights in the dark room that is running your own shop.

[Stephanie]

interesting and helpful so far.

[Bjm Index]

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