Applied social psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to social problems encountered in the fields of physical and mental health, integration and immigration issues, gender issues, organizational issues, economic behaviour, political behaviour, environmental behaviour and education. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.
So good with a lot of clear and informative examples. I use it for my social sociology class in university but some of it's stats and data information's are old.
This was a thought-provoking book that truly came to life, especially in the aftermath of Chapter 4. It was in these later chapters that the practical applications of applied social psychology revealed their depth and significance. Exploring numerous theories, this book offered a profound insight into the capabilities of applied psychologists.
However, this book did leave me thinking about the usefulness of social psychology in many contexts. After all, policy makers can cherry-pick support for both plans A, B or C through many conflicting theories from this field, each undeniably valuable and partially validated. The complete truth, however, remains intricate and ever-changing, impossible to encapsulate within a single comprehensive, concise theory.