Anybody can make a bad movie, ask Steven Spielberg, but not every one of those wins a place in our hearts. What makes for a lovable bad movie? Let us count the ways. Persistent stupidity. Just when you think it can't get any worse, it does. That explains the love quotient of MYRA BRECKINRIDGE, which TIME critic Jay Cocks labeled "about as funny as a child molester". Another dubious quality is the "who do the film makers think they're fooling?" element. How could anybody not know that THE GREEK TYCOON has Jacqueline Bissett playing Jackie Onassis and Anthony Quinn channeling Aristotle Onassis under fake names? How about aging, fatty, past middle age directors trying to convince the audience they're really hip and savvy. Otto Preminger and SKIDOO, anyone? Or Stanley Kramer's RPM (revolutions per minute, get it?). Next, the disease of the month club; you know, where the star is stricken with a terminal disease that just begs "Oscar bait"? LOVE STORY, or "Camille with bullshit" as TV GUIDE critic Judith Crist called it, wins hands down. See how much fun you can have just naming your own personal favorites. But remember, they must be lovable. Tom Cruise in COCKTAIL makes the grade. Tom Cruise in DAYS OF THUNDER, and FAR AND AWAY, and EYES WIDE SHUT, does not.