240 pages Nelson Books (January 7, 2003) 0785263934 Product 9.3 x 6.3 x 1.1 inches This book gives a fresh understanding of the ?laws? that govern the sales profession. The first section includes the laws that deal with the attitudes, aptitudes, and abilities that are required for any salesperson to be successful. The second section deals with the laws concerning the communication, courtship, camaraderie and commitments between a successful salesperson and his or her clients. Each law provides a description of a practical application.If you?ve ever held a sales position you know that being successful takes more than a smile, a Rolodex and a ?can do? attitude. This book provides the ?more? you will need to come out on top and stay there.
My error is that I read this book before bed without a pen and paper at my side. It truly deserves more of my attention and I will re-read at 530am with said pen and paper. Be nice. Earn trust. Then, and only then, will you earn the right business, work less hours and earn more money.
UPDATE: listened to this title for the second time and now ordered the physical book that's in the mail.
This book is not impressive at all. The first quarter of the book is motivational nonsense about how success will only happen and remain consistent if you care about people in your heart. Yes, I care about people but I also realize many of the most despicable people are just as successful at sales as a caring person. The remainder is a combination of common sense sales techniques involving scheduling, routine, prioritizing, and practicing. Also thrown in, I assume in an attempt to establish the idea that this book is relevant, are some ‘disagreements’ with other sales techniques but, in reality, are the exact same sales techniques aside from the author changing the name of what he names the technique. A perfect example of this (I believe in chapter 8) he mentions disagreeing with the teaching of ‘overcoming’ objections because he believes instead you should ‘manage’ objections by preparing for them and rehearsing your responses. This is the EXACT same thing as ‘overcoming’ but with different labeling. For the amateur sales person it will help, but these are basic ideas and give zero depth or insight to unknown knowledge regarding how to be a top performer. I feel like the author wrote this book simply because he knows it would make money (which he said isn’t a good motivation for a salesperson). He also includes various tales about sales people having success from the start of the book which I can neither confirm nor deny are truthful. The most curious of which being the letter he claimed to received a letter from “Steven”. It’s possible this could be true but I’ve ir is very strange for a mentee to write a thank you with such detail monetarily. The only item I think will be a beneficial and interesting tactic is sending an attention-grabbing letter before the initial call. Realtors seem jaded to many sales calls and this makes it slightly more fun on both sides and peaks the audiences curiosity to make them a tad more receptive.
Duncan advises salespeople on practical methods for providing excellent customer service in this book. Similar to Dale Carnegie books, the emphasis is on developing a professional relationship with the customer. Duncan discusses practical methods for initiating communication with customers, as well as following up with customers. This book is good for business-to-business sales, in which there is an opportunity for repeat purchases.
A wonderful book which touches all aspects of becoming a salesperson and then succeeding as top performer. I am going to use components from this book in my application and it will surely remain a reference for sales strategies and trust building strategies for good.
It has value not just for sales persons but ordinary people who deal with humans and want to improve how they work their non-sale professions.
This book, although slightly dated, is a great guide if you don’t want to be a sleazy salesman. This provides a path by which you can really help people and become a trusted advisor. Definitely worth a read.
As an aspiring salesman I believe this is a must read and follow through. The ideas are not new but are put in a way that are inspiring and easy to reach. Even if you are not nor have desire to be a salesperson this is still a great book. Every married man pulled the biggest sales job of all. Use these principles and ideas to better your social and work relationships. It will also help you to better the work you do if you follow through. This is on my list to read again.
[A year later I'm determined to catch up on my reviews!]
We read this as a team for work and discussed the chapters as we went. I did my best to stay caught up but mostly was behind. It wasn't 100% applicable to my role but it was interesting.