20th-Century Fashion. 100 Years of Apparel Ads (Bibliotheca Universalis)

by Alison A. Nieder, Jim Heimann (Editor)

Edición: Plurilingüe (Alemán, Francés, Inglés)

Los 400 anuncios publicitarios de la colección Jim Heimann que conforman esta historia ilustrada de la moda no sólo analizan las tendencias y siluetas que marcaron el siglo XX, sino también la evolución del mercado y el público al que se dirigía. De exclusivo negocio limitado a los salones parisienses la moda pasó a convertirse en la gran industria global que conocemos hoy.

Genres: Fashion, Nonfiction, History, Art, Art History

592 pages, Hardcover

First published January 1, 2009

Reviews

[Po · Rating 5 out of 5]

A good selection of vintage ads, puts me in a very relaxed state, a must for the fashion lovers.

[Liselotte · Rating 3 out of 5]

Beautiful book and really fun to have around if you are into fashion history!

[Michael · Rating 4 out of 5]

Semi-educational. The book is not marketed as being a collection of ads, and as a result it's only partially a history of 20th century fashion. Caveat emptor!

[WORN Fashion Journal]

Being a girl who once plastered her walls with magazine pages, I was pretty pleased to learn about this book’s existence, which shows just how beautiful and influential fashion adverts can be. 100 Years of Apparel Ads is sorted into decade-spanning chapters, each with its own brief and basic overview of fashion history (also in French and German). The text-heavy ads from the beginning of the century are almost unrecognizable; their copy tells of technological textile triumphs and persuades the customer politely to consider quality and price, alongside a delicate technical illustration. Through this collection, it is fascinating to watch these earnest endorsements of tangible apparel products slowly transform into practically the opposite: glossy photographs of models’ faces with only brand names to accompany them. I can’t think of many industries that could thrive without advertising, but surely fashion is one that wouldn’t even exist without it. This book serves as definitive proof. (reviewed by Alexandra Barton)

[Ubalstecha · Rating 4 out of 5]

A fabulous collection of ads from the 20th century, ordered chronologically. Editor Alison A. Nieder uses the ads to explain fashion and lifestyle trends from the century as well. A lovely coffee table book for the fashionista or ad fan.

[AmyJayne · Rating 5 out of 5]

Loved it. Includes interesting snippets of clothing history and it is a visual feast.

[elle · Rating 5 out of 5]

Loved seeing the versatility of fashion throughout the years. Always evolving, ever-changing creativity.

[Miguel Ángel · Rating 4 out of 5]

Se podría decir que este libro es una monografía de la moda y los sucesos, aunque no tan profundos, del cambio de las tendencias y estilos de las personas al vestir. Desde las grandes artistas vestidas en Dior o Chanel, hasta las zapatillas de Luis XVI que se convirtieron muchos años más tarde en las preferidas de las mujeres de sociedad, este libro lo tiene todo y en resumidas palabras. Con una línea del tiempo de los sucesos fashionistas qué más marcaron cada época y el cómo se vendía la publicidad y se sigue haciendo. Lo único que le faltó es más información, me quede con ganas de más y más.

[Ale Teleleu · Rating 4 out of 5]

really nice brief history of apparel ads in the 20th century. Loads of examples and photos! An extremely pleasant book to read for those who are interested in fashion!

[Jana · Rating 3 out of 5]

for uni.