Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
I have mixed feelings about this book in general, and I feel like if you’ve ever worked on a ‘big project,’ you automatically realize all of these things. And if the book is meant for beginners, its writing style, layout, and structure aren’t well done for them to understand as well :/
Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned.
This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said.