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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

4.04  ·  Rating details ·  506 ratings  ·  41 reviews
If you need more traffic, leads and sales, you need The Conversion Code.
Neil Patel co-founder Crazy Egg

We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.
Oli Gardner co-founder Unbounce

We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion
Hardcover, 192 pages
Published March 7th 2016 by Wiley
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Benson Michael
Nov 19, 2017 rated it really liked it
The Book Conversion code addresses the importance of purposeful internet lead generation and conversion, instead of passive lead generation and conversion.
A recent Study by Silver pop says you have eight seconds to capture someone's attention online before they move to the next thing. What you say, how you say it and when you Say it matters a lot.
What you say on a call with an Internet lead is as complex and scientific as the marketing automation campaigns marketers build and launched.
"If peopl
Jan 30, 2019 rated it really liked it
The Conversion Code is one of those books you put on your desk and grab whenever you need a reference. It’s filled with actionable insight on generating leads, increasing social engagement, creating high converting landing pages, analytics, and much more. It’s a pretty quick read and the author really makes every page count. The book is divided into three sections. One for generating leads, one for creating quality appointments and one for closing more sales. Overall this is a great book but I f ...more
Rick Yvanovich
Just what I was looking for. It's a lot more up to date than other books I've read on internet lead generation and it's a simple enough formula to follow that there's no reason what you shouldn't try it out. ...more
John Blackman
Aug 06, 2018 rated it really liked it
The Conversion code was recommended to me by my business coach as a template for managing a sales funnel. This is purely a business book for sales professionals who want to learn the systems, language, and a little psychology around selling.

Before picking this up, I had melded together a customer journey and process for each step from the reading and experimentation I've done so far. It works ok, but I am always looking to improve and learn from masters who have spent much more time with their c
Øystein Nygård
Mar 31, 2018 rated it really liked it
A detailed account of a strategy that obviously have helped the author through his career, and a helpful counterbalance to the "all is analytics" and "automate sales" that is going around these days. Chris gives a combination of lead generating online and selling offline, that seems to work - which I do not doubt. If you are looking for a hyper growth "conversion code" this is not it. It involves hands-on selling and the funnel is by no means automated. However, if you are selling a high-cost pr ...more
Chris Esposo
A short and simple summary of the sales process. The book is useful for several people 1. If you want to an intro to digital sales and are coming out of traditional inside sales, 2. You analyze sales/marketing data and want to know how the sausage is made "on the ground", or how you could craft solutions around the process, also useful.

The author goes through a step-by-step script/method of his conversion formula, mostly what you'd expect from people doing sales. It now also makes sense why sale
Ben Griffioen
Jan 11, 2019 rated it really liked it
This was easy to read, and had lots of applicable information. His insight and tips on landing pages, websites, and facebook marketing are excellent, and to the point. In his book, I appreciated the first two sections more than the section on actual selling and closing.

The section on selling has some excellent tips on building rapport, and setting up two calls to close. However, he goes on to really push the idea of overcoming objections as you close (like, I need to talk to my wife, or I need t
Aaron Aoyume
Practical to the core

It is no surprise that Chris Smith mentions the movies Boiler Room and Glengarry Glen Ross in his book: this is a book about selling selling selling. Period. In a scene in Glengarry Glen Ross, Alec Baldwin shows in a blackboard: ABC - Always Be Closing. That is the spirit. The book brings some interesting hints about building landing pages and leveraging social media to gather leads, but those pale in front of Chris Smith's script to "always be closing," his "code to conver
Svajūnė Vaitekėnaitė
Aug 01, 2017 rated it it was amazing
If you want to have a brief and up to date overview of the marketing strategies used by small business - this is the book. How to create a perfect landing page, SEO tips, Facebook, E-mail marketing etc... The author gives a lot of personal tips, app recommendations, useful links. Some chapters you might not enjoy that much like the one about closing the sales on the phone (old fashioned way that barely anyone uses today). However, all in all, even if you are not in marketing, this book will give ...more
Feb 16, 2020 rated it liked it
The Conversion Code was a good short read. You can get lot of ideas on better marketing your business in the age of digital. I definitely recommend it, if you have 3-5 hours to read a tactical book.
The reason I gave 3/5-stars to this book, is that it's a tactical book!
It gives you good methods and techniques, but you can't find any principle in this book. So when you're reading it, don't expect to read a principal, primary book on marketing. Learn from insights and ideas, and execute them or r
Michael Taggart
Aug 13, 2017 rated it it was amazing  ·  review of another edition
Super Tactical

The Conversion Code is full of excellent tactical advice. If you have a business where you need to generate leads online and close them effectively, this is the book for you. As someone who spends north of $1M/month in AdWords for lead generation, I greatly appreciated the tactics in this book which I KNOW are effective. I now have a great resource to refer friends and family that ask me how to effectively generate business online. Thanks Chris!
Mohamad Jadid
Aug 04, 2017 rated it liked it
Good one for beginners, for experienced marketers it would not add a lot of information, however, the nice thing about it is that it does include the most important elements and things which the marketer should consider and work on in one place.
So you can consider it as a comprehensive all in one guide, also it has nice and food tips and notes for sales people or telemarketing teams.
Sierra Gemma
Oct 08, 2017 rated it really liked it
I listened to this as an audiobook. The author should not have narrated the book himself. The narration was dreadful. But the information was so concrete and useful that any number of people could find useful tips from it, from people starting their own business to people building a brand (like artists and writers). I do think I will buy the print copy to have on hand for reference.
Feb 06, 2018 rated it really liked it
Easy and quick read. The book lays out a step by step action plan for not just converting Internet leads to sales, but also how to get the leads in the first place!

Chris is clear throughout that there really aren't any shortcuts. Or rather, there are shortcuts, but they will affect your overall return.

His how to advice for landing pages and Facebook ads are on point.
Gil Osborne
Good info but mostly novice advice

It was a good book with some fluff but not too bad. Great book for beginners but if you have a few years experience in marketing you are probably better off somewhere else.
Mark Smith
Dec 09, 2017 rated it it was amazing  ·  review of another edition
This book is pure Gold

I have not come across a book in some time that goes in to actionable detail as this one does. Many of the steps recommended I am now doing. Sales and Marketing is one book using modern technology.
Thomas Schumacher

He has a way of making things complicated simple. It's a great walkthrough of what to do, how to do it, and when to do it. Loved the book and will be looking for more books by Chris Smith.
Sep 18, 2019 rated it it was amazing  ·  review of another edition
Best book I’ve read on online marketing

Was recommended by a friend when I told him about another book I was reading at the time (won’t tell you which one). He said I should read The Conversion Code and he was right. Hands down, the best, to the point, practical and strategic book on a comprehensive marketing strategy. Well worth the time and cost!
Oct 11, 2019 rated it liked it
Not my pair of shoes - at least a way it was presented. as for the content, it makes sense and its something that we should follow if we want to increase conversion but the way it was sold is not for me.
Karen Briscoe
Jan 11, 2021 rated it it was amazing
Inspiration and Insights that Transform businesses and lives. Secrets to the Conversion Code revealed in this book by Chris Smith. Achieve a higher level of success and close more sales by applying the principles in this book.--Karen Briscoe, author and podcast host 5 Minute Success
Gary Paulson
May 20, 2017 rated it it was amazing
Shelves: a-business
Many notes I need to implement.
Jul 07, 2017 rated it really liked it
Packed full of practical information. Great examples/samples and resources to check out on different social media platform and pitches to make from lead generation to converting a lead.
Jul 31, 2018 rated it it was amazing
I’d design, landing pages, Facebook adds and comments, sales script and more ... must be optimized in order to generate more sales. This book will tell you how.
Shantanu Sharma
Sep 11, 2018 rated it it was amazing
Great book - recommended for anyone working in sales/marketing.
George Walsn
Dec 09, 2018 rated it it was amazing  ·  review of another edition
Quite good.
Renae Voda
Dec 10, 2018 rated it it was amazing
This is a must read.
Charles Bunders
Feb 17, 2019 rated it liked it
Many good tips on how to navigate the Internet dominated world of sales and marketing of today from some who has done it.
John Jennings
Jun 14, 2019 rated it it was amazing
Incredible book. I will need to read 10 times before I have a grasp on the contents.
Jun 27, 2020 rated it it was amazing
I'd give this book 6 stars if I could. The sales script is invaluable! ...more
May 19, 2017 rated it it was ok
If I am honest, the authors attitude rubbed me the wrong way. I didn't think some of the swearing added to the book, merely distracted from his possible credibility. Also, as a real estate agent, I don't not consider myself a sales person, but a negotiations expert, so found it hard to relate to his thought process. ...more
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