First edition. An important manual for the graphic designer which examines the elements forming a design using modern-day examples. Refreshingly there is a strong emphasis on "the dynamic and expressive graphic design of America." Very well illustrated. viii, 200 pages. cloth, dust jacket.. 4to..
Philip Baxter Meggs was an American graphic designer, professor, historian and author of books on graphic design. His book History of Graphic Design is a definitive, standard read for the study of graphic design. He has been called the most important historian of design since Nikolaus Pevsner (1902-1983). In contrast to Pevsner, he published a history of graphic design that went beyond the nineteenth and twentieth centuries. One of the first educators to create an overview of the history of graphic design that did not depend exclusively on the traditional structure of the history of the art, Meggs believed that graphic design would need to acquire an adequate understanding of the past and its relation with art.
Perfect for the rookie graphic designer or established professional! I'm somewhere in between, but the book's information will always be useful. Whenever I become cloudy on a basic concept I can refer back to Type & Image.