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Swim against the Current: Even a Dead Fish Can Go With the Flow

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Don't look around, but the corporate and political powers that be don't want you to download this book. It definitely is NOT on their approved list.

Swim against the Current is one of those books that the power elites don't like seeing in stores, much less in your ears - not merely because it challenges their established order, but especially because it reveals paths that folks like you can use to escape rigid, hierarchical structures and discover a bit more satisfaction in life. They prefer that you pick up one of those escapist novels rather than finding out that the greatest escape of all can be from stultifying conventional wisdom.

We Americans are constantly harassed into thinking that we can't break the mold that those in charge have made for us. But as a friend of ours puts it: "Those who say it can't be done should not interrupt those who are doing it."

It's the uplifting stories of mavericks that we tell here. They've broken free of the corporate tentacles, free of business-as-usual politics, free of top-down elites. They're figuring out new ways to do commerce, ways to create political channels that empower grassroots Americans, and ways to live their lives.

As these folks show, resistance is not futile...it's fertile. Join the fun! Happy listening!

Listening Length: 5 hours and 6 minutes

Audible Audio

First published March 1, 2008

6 people are currently reading
93 people want to read

About the author

Jim Hightower

37 books23 followers
James Allen Hightower is an American syndicated columnist, progressive political activist, and author. From 1983 to 1991 he served as elected commissioner of the Texas Department of Agriculture.

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Displaying 1 - 25 of 25 reviews
Profile Image for Ivonne Rovira.
2,561 reviews254 followers
May 8, 2015
While a little bit dated (for example, sadly, ACORN is no more), Jim Hightower provides an excellent how-to manual for citizen activism. If you get the Audible edition, as I did, you'll have the added thrill to hear the inimitable Jim Hightower read his own work. Priceless!
Profile Image for Dennis Littrell.
1,081 reviews57 followers
August 9, 2019
That's presuming there is a flow…

Considering the dysfunction in Washington these days and the pollution of our waterways it's not clear that there is a current that a dead fish could go with. But, yes, Jim Hightower and Susan DeMarco have got it right: we need to swim hard against the tide of stupidity and BS awash over this once great land.

The book is in three sections, business, politics and life. In business Hightower laments at how big corporations manage to break the law and get away with it. He notes, in characteristic style: "Most laws governing corporate behavior are weaker than Canadian hot sauce and rarely enforced." He goes on to point out that many of the fines that corporations pay for wrongdoing "are merrily deducted from the corporation's income tax!"

Yes, God is in his heaven watching over the corporate person made in His image. Not.

In Part II Politics, we can see that Hightower is a redneck, red-state progressive--in other words, what might be thought of as an oxymoron, without the oxy. But actually if we all knew where our bread was buttered there might be a bit of a blue shift since any dang fool knows that Bush type Republicans are as elitist as royalty. Anyway, Hightower knows whereof he speaks when it comes to politics having been elected, not once, as he reminds us, but twice to statewide office in Texas. And I would say, if a progressive can win in Texas there's definitely hope for the rest of the country. But maybe not, since here is how Hightower characterizes Texas politics:

"…Texas is rich in the politically ridiculous (it's a point of pride for us, actually). We elected a guy named Jesse James nine times--as our state treasurer! Ma Ferguson, elected governor here in 1924, opposed a bill to provide bilingual education, declaring, 'If the King's English was good enough for Jesus, it's good enough for me.'"

In "Section Three: Life," here's the "basic question": "Will we let greedheaded profiteers determine the boundaries of our lives? Or will we take charge, blazing new paths for ourselves and our country?"

OMG! This is rallying cry. And the first order of business is agribusiness and how "They TORTURE food! They apply massive doses of pesticides and artificial fertilizers to these living organisms. They inject animals with antibiotics and sex hormones…. They force grass-eating cows to become carnivores and even cannibals. They blast fruits and veggies with ripening gas and zap them with radiation. They dose the finished foodstuffs with assorted sugars, artificial flavorings, transfats, and chemical preservatives…."

The next order of business is to stop the pollution and the--putting it bluntly--global warming. At this point Hightower and DeMarco throw in a telling quote: "Those who deface a Hummer in words or deed, deface the American flag and what it stands for." --Rick Schmidt, founder International Hummer Owners Group."

Near the end of the book, Jim and Susan give us Rev. Rich Cizik, an evangelic Christian who drives a Prius. Naturally this came to the attention of people like James Dobson and Pat Robertson, "Christians" of a different stripe, and they had at the good reverend. Dobson called Cizik "divisive" because he was pressing an agenda that is "anti-capitalist," reflecting "an underlying hatred for America." Robertson declared the Cizik was letting himself be "used by the radical left to further their agenda."

Bottom line here: sharp, witty, funny and to the point: wake up America.

--Dennis Littrell, author of the mystery novel, “Teddy and Teri”
Profile Image for Patrick Oden.
Author 11 books31 followers
September 4, 2007
About halfway through this book the old Clint Eastwood movie Pale Rider popped into my head, and I said, out loud, "That's it!" In the movie a preacher comes to a mining town and gets in the middle of an escalating war between small time miners and a mining company. Clint Eastwood plays the preacher, who first tries to negotiate and then as the company gets violent, gets violent in return. And more than this, the Preacher helps the miners learn how to stand up and fight.

Hightower is playing the Eastwood character in the real life drama that happens everyday on the local level in countless ways. He has a pen instead of a revolver but his aim is just as sure. There's a reason why classic Westerns emphasize the pioneer or the small rancher or the quiet family instead of the railroad or mining barons. It's because America was built by the folks who just wanted to make their way without abusing or stepping on others for their fortunes.

And even though we're long past the time of old Westerns the same people exist in this country and they're trying to live the same kinds of stories. Only we've been fooled into thinking that such people aren't the archetype of the American anymore, but that we have to support the money factory corporations and submit to their rule.

In Swim against the Current, Hightower tells us otherwise. He does this by telling stories of real men and real women who are doing their parts to contribute to our society. This isn't anti-business or anti-productivity. It's a return to a balanced perspective that we give and we receive.

I'm not in Hightower's natural audience. I've likely never voted for the same candidates and likely disagree with him on all sorts of politically charged issues. Yet, I very much appreciate this book because it does not dwell on the Democratic talking points that dominate much of the so-called progressive movement. Instead it emphasizes a common ground of our American identity in working hard and making one's own way. Indeed, Hightower shows his openness for the cause by making a substantial mention of the Evangelical leaders and movement which resonate the same values.

This book is best when it is focused, telling the stories of specific local battles, and businesses, and efforts. For me, it stumbled when Hightower emphasized the national political scene and brought in all the usual suspects to villify or promote. Fortunately, this is only a small middle section so that by the end Hightower is fully back in stride, offering encouragement and practical ways of participation.

Swim against the Current is empowering. It is a statement that we are not condemned to serve our corporate overlords but have the same sorts of opportunity that those small time minors did in Eastwood's tale. We like those old movies because they speak of our values. Jim Hightower celebrates these old values and reminds us that it is our responsibility to bring them to the next generations.
1,474 reviews21 followers
January 29, 2008
A central principle of American progressive politics is that the average American should not be afraid to stand up for justice and fair treatment for everyone in society. It is not necessary to attempt to fix all of America’s problems all at once; start with your own town or workplace. This book visits a number of people and groups doing just that.

It’s no great revelation to say that the American family farm is in very bad shape. A number of groups of farmers have banded together into democratically-run cooperatives to get decent prices for their products, something they could never have done individually. Employees of a Madison, Wisconsin cab company were tired of being treated like garbage, so they joined a union. A couple of strikes later, the owner abruptly closed up shop. The employees scraped together enough money to buy the company, and despite long odds and sleepless nights, have made the company a success. The employees of a strip club in San Francisco faced a similar dilemma. They joined a union and got their working conditions improved, then the owner suddenly closed the club. The women, several of whom have college degrees, decided that the only thing to do was become a worker-owned cooperative. They split up the duties, and got a crash course in running a business.

Creation Care is a growing movement that mixes environmentalism and evangelical religion. A way that corporations keep people apart is to assert, for instance, that gain for environmentalists means a loss for labor. Evidently, the Sierra Club and the United Steelworkers of America never got the memo, because they recently developed a joint public policy agenda, with clean energy at the top of the list. Don’t think for a second that a person loses their ability to make a difference in America once they reach "old age."

This is another excellent book from Jim Hightower. There is a list of addresses in the back (both regular mail and email) for all the groups mentioned here. If a person can’t find a local group in which to get involved, they could do a lot worse than contact any of these groups. What can I do to make America a better place? Here is a wonderful place to start.

Profile Image for Margaret.
38 reviews189 followers
September 14, 2007
A Ray of Hope





Jim Hightower breaks down corporate American, stating that corporations exist to get the smallest dime out of the consumers. Swim Against the Currents explains why the business system is as it is. Their intention is not to ruin lives, or communities nor ecological systems, but since the dollar is what they are seeking, they give no thought as to the consequences of their actions. Mr. Hightower gives the reader examples of companies that put people over profit, companies that care about our ecological system, workers rights, and the communities that they have their businesses in

Mr. Hightower gives insight into politics further stating that every man and woman should be involved on the grassroots level. We cannot wait on change; we must make change. If we all become involved, we can put an end to the perks. that Congress gets at the expense of the taxpayer. Mr. Hightower tells us of many grassroots organizations that made changes in the present political structure

Corporations have taken control over the food chain, the most vital need that we have. The farmers that grow our food have lost control over the very product that they work hard to produce. When the farmers have no control over the product that they grow, the corporations step in and alter the DNA of fruits, grains, and farm animals, which results in a higher profit margin for the corporations, but for us the consumer we are left with hormone laden foods. Topics such as global warming are also discussed in this book.

This book is an eye-opener; Mr. Hightower does not hold back he as speaks just what is on his mind. The topics are covered in a conversational manner and you get the feeling that you are sitting right across from this author and having an invigorating talk with him. This book will be enjoyed by people that are fed up with the system and are looking for relief from the burdens of living in a system that is not working for most of us.





Reviewed by Margaret Ball

APOOO BookClub

Profile Image for J.S..
Author 1 book68 followers
June 23, 2015
Most Americans simply accept politics and business as they are because we believe we lack the power to change them. We take it for granted that politicians are liars and our choices are limited to "poor" and "poorer." In business, we grudgingly accept that corporate greed and layoffs are nothing personal - just business. Well, as Jim Hightower might say, "it ain't always so!" Mr. Hightower, along with his co-hort Susan DeMarco, tell in their folksy way the stories of many who've gone against the current... and are succeeding! Whether in business ventures that make a difference in communities and allow employees to actually "have a life" outside work, or people who are changing who gets elected in their state, these individuals and small groups are standing up against the status quo. They may not be making a million dollars, but they're earning a better living than they would otherwise.

Like many others who've been laid off or felt unfulfilled by a job or career, this book appealed to me because I'd like to feel like I'm making a difference or that I'm not just another expendable employee. The stories told here are inspirational and, sometimes, motivational. I, personally, found the "gosh, darnit!" manner and style of Mr. Hightower to be grating, but there are fans of Hightower and many others who will appreciate his no-nonsense approach to throwing off the corporate shackles and going against the current. He claims to have a disdain of politicians of any stripe, but he's easy on Democrats and it's usually Republicans that make up his examples of political cronyism. In fact, I found the section on politics to be the weakest part of the book (and I think of myself as somewhere in the middle), mostly because he over-simplifies issues and characterizes everyone who thinks differently than he does as corrupt and greedy. I think it's a useful message but the stereotypes and generalizations get in the way.
Profile Image for Don.
1,564 reviews22 followers
March 17, 2014
dead fish float with, rebellious cows, praise Pelosi example of transparency bash Bush, moved control to left wing, bus project to overwhelm, Pelosi corruption, corrupt money and votes, forces of ignorance and arrogance, extremist focus on family and creationism, know nothing late night shows, deny intelligent design, progressive champion, business as usual, admire acorn and Jesse Jackson, agitate and organize with $37M annually, will we let greed-headed profiteers run, politicians cannot run food or business, steady warming, crisis coming, hooked on status quo, boon of green energy, nothing is 100% certain, scientists give us 10 years, need to be CO2free, science and religion most powerful destroy species and creation, egocide corporations bastards, once abortion, logging natural, capitalistic vs environmentalism, conserve and conservatives, reclaim grass vs trees, environmental stewardship does not mean agrees with global warming, reconciliation of all living things, facts vs hoax, Dobson right wing political operative, a moral issue global warming and man-made climate change, need to regulate tax and control, work liberates soul.
Profile Image for Simon Cleveland.
Author 6 books124 followers
June 8, 2009
I never thought I'd land a book that's as dry as a crouton (but without the spices). I encourage you to use Amazon's Concordance or Text Stats for this book. The language requires less than a high school education. The tone is nonsensical and the message is trivial. We (the ones with half-a-brain) know what the problems in our political and economic system are. We know what needs to be done to change it, the question is do we need another dull book to tell us that? The authors try to integrate examples with their never ceasing preaching, but in the end, the nauseating taste of a simplemindedness remains. Jim, isn't it time to retire?

If you'd like some good recommendations, check out Tam Weddington's `Lasting Contribution' for its cleverness on leading a more productive life or Michael Polan's `Omnivore's Dilemma'. It has better examples on organic farming and healthy lifestyles.
1,390 reviews13 followers
October 7, 2011
HIghtower is the guy Rick Perry beat when he ran for Commissioner of Agriculture in Texas - Perry's first political win. He (Hightower) can best be classified as an ardent (and perhaps a bit kooky) populist - he calls himself a "progressive" - and he can be every bit as extreme as Perry, albeit in the opposite direction. He's a good bit more articulate, though, and has some interesting things to say, particularly about the need for a politically active citizenry and about environmental issues. Worth reading.
Profile Image for Laurie.
4 reviews
April 8, 2008
Great book. Funny and informative stories of how you can fight the corporate power in both business and life and have fun along the way. A bit simplistic if you're looking for deep political analysis, but sometimes plain talk is best. I've seen Hightower speak a couple of times and if you get a chance to meet him, don't pass it up-he's fantastic!
Profile Image for MJ.
2,156 reviews9 followers
September 24, 2008
The title caught my eye! Hightower is a well-known national radio commentator and syndicated columnist. In this book, rather than continuing to expose corporate greed in a humorous fashion, he details individuals who have worked together to form coops where all earn a living wage, do good for their communities and the land, and have a life.
Profile Image for Heather Denkmire.
Author 2 books17 followers
May 27, 2010
This book got me thinking that I'd like to read something similar written by a right wing radical. That's because I wish everyone and her brother would read this. It's simply a series of stories of people who aren't saying "there's nothing I can do." It's inspirational and interesting. I definitely recommend it to anyone who feels like politics/social change are hopeless topics.
Profile Image for Norm.
18 reviews2 followers
May 13, 2008
If your idea of optimism is to die of natural causes before the planet goes to hell in a hand basket, it's nice to be reminded over and over of the many good things people are doing out in the world to make this a better place. This book was a pick-me-up to read during lunch.
Profile Image for Drew- Pickleball Librarian .
351 reviews
December 17, 2008
This is actually a good how to book on making progressive economic changes. Knee jerks are not included. A lot of good stories on coalition building with religious conservatives on environmental issues aka creation care.
149 reviews10 followers
January 27, 2009
A decent review of a number of ways, movements, businesses, orghanizations, and individuals are defying convention and promoting more sustainable values in their businesses and lives. The descriptions are rather brief, but the authors are trying to cover a lot of ground.
24 reviews4 followers
February 13, 2009
At first I thought this book would just be another leftist rant about how corrupt the corporate and political powers are in this country... tell me something I don't know.

Instead this book proposed solutions by telling stories of people who managed to beat the system. It's a very good read.
11 reviews
April 14, 2008
question authority, question their answers, trust your beliefs, take risks, invite change, seek alternatives, break away, make a difference, what are you waiting for, you can do it.
Profile Image for Anna.
1 review12 followers
quit-with-out-finishing
June 10, 2008
hasn't hooked me yet but am still hopeful.
8 reviews1 follower
February 9, 2010
Lots of stories of people bucking the system and actually being decent to each other.
Profile Image for Jo.
22 reviews2 followers
January 11, 2009
This book will have liberals laughing out loud.
Profile Image for Patricia.
627 reviews10 followers
May 22, 2010
Even a dead fish can go with the flow...Thinking outside the box and acting on your passions CAN change your world. Hightower builds a case for forming coalitions to work for a b et ter world.
Profile Image for Tim Dugan.
720 reviews4 followers
September 4, 2012
Although I live to hear Hightower on the radio, didn't get much out of this book
51 reviews
October 5, 2008
Pretty easy read, and great for anyone interested in organizing on the grass roots level.
Profile Image for Justin Leatherwood.
16 reviews4 followers
October 28, 2014
Great, very inspiring. Hightower offers many realistic examples for how to make a difference.
Displaying 1 - 25 of 25 reviews

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