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Empire of Freedom: The Amway Story and What It Means to You

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FIRST, two men set out to find a better way to feed their families. THEN, they created a business that feeds millions of families. NOW, people are asking how the rural, small-town basement operation that started in 1959 turned into a $6.3 billion global phenomenon of today. AVAILABLE NOW is Empire of Freedom —the first fully up-to-date exploration of the Amway phenomenon in fifteen years!

"The Amway story vividly and powerfully reminds us all that the values we hold dear as Americans—freedom, private enterprise, individual initiative, personal responsibility, and the love of family—are universal in scope and appeal."
—From the Foreword by Richard Lesher,
President of the U.S. Chamber of Commerce

As author James W. Robinson journeys inside one of the world?s largest direct sales organizations, readers from all walks of life will

• How two men built an internationally respected company based on core American values and beliefs
• Inspirational stories from hardworking men and women around the world who have overcome adversity to achieve financial success in Amway
• How technological advances will affect Amway in the 21st century
• Success secrets of top Amway leaders
• The worst thing anyone ever said about Amway


Selected by Success magazine as an "Editor?s Choice" book, Empire of Freedom was featured on the front flap of all newsstand copies of the magazine?s multilevel-marketing special edition in October 1996.

About the Author

James W. Robinson , author of Better Speeches in Ten Simple Steps, Doing Business in Vietnam, and After the Revolution (all from Prima), is a veteran speechwriter and political communicator who has worked for some of America's top business leaders and elected officials, including Ronald Reagan, former California governor George Deukmejian, and California attorney general Dan Lungren. From 1987 to 1993 he served as the trade representative for the governor of California and later as the state?s world trade commissioner. His accomplishments include overseeing the establishment of California?s five foreign trade and investment offices, including its Asian offices located in Tokyo and Hong Kong. Mr. Robinson is currently the vice president of public affairs for the American Trucking Association.

224 pages, Hardcover

First published September 25, 1996

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James W. Robinson

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Displaying 1 - 4 of 4 reviews
167 reviews1 follower
October 12, 2017
My 10-year journey through the Amway world had many ups and downs. I read this book (along with others) to better understand the firm and it's guiding principles. You may at times find it a bit slow but you will also find it insightful and helpful. Amway has helped so many yet remains a cloudy conundrum of stories. Who can we trust? I had many friends in the business, many that I met while in the business and they remain today. These are good, honest, hard working people. I trust them. so why does the business languish? People are people. They are hot and cold, often they just lose motivation and lose the energy to continue. When I stepped back, even for just a year, the business slowed to a crawl where it became more trouble than the profit. Good luck with your business - read this book and the books by the Devos family to better understand Amway.
Profile Image for Ana Rita.
25 reviews3 followers
September 20, 2021
James Robinson faz um trabalho de investigação ímpar em torno do percurso de alguns empresários de sucesso do Social Marketing e determina com muita clareza qual o caminho para construir a Liberdade. Una Liberdade que se encontra, efetivamente, ao encontro de todos. Exige trabalho, empenho, dedicação e não desistir sob as adversidades (que são muitas) ao longo do caminho para a Liberdade.
Um caminho que só faz sentido se for calcorreado de modo altruísta, como o projetaram os seus mentores.
Vale a pena conhecer esta visão dos negócios, mas fica o alerta para o facto de ser bastante disruptiva. Prepara a tua mente 🧘©️
Profile Image for Danijel.
480 reviews12 followers
December 27, 2012
Kraljestvo svobode - zgodba o amwayu

str. 89- uspeh je postopno uresničevanje sanj, za katere se splača potruditi (Dexter Yager).

Str. 192- Cherry Meadows je rekel, da največja napaka, ki jo lahko nekdo naredi, je ta, da ve, kaj mora narediti in potem tega ne naredi. Preveč ljudi sedi in si želi, da bi se jim nekaj čudovitega zgodilo, medtem jo bi se morali potruditi za to.
...
Dexter Yager mi je pravil, da so neuresničene so tiste sanje, ki jih je ujel najhujši sovražnik vseh sovražnikov - strah pred neuspehom.
Displaying 1 - 4 of 4 reviews

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