Every Idea Is a Good Idea: Be Creative Anytime, Anywhere

by Tom Sturges

Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry. Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors. 

Genres: Nonfiction, Self Help

283 pages, Kindle Edition

First published September 25, 2014

Reviews

[Jon · Rating 4 out of 5]

I consider myself a creative person so the title of this audio book influenced my decision to listen to it. I am glad I did. The author had some interesting tales of creative people - especially in the music industry. He told about song writer that keeps a daily schedule of getting into her small office every morning and writing, no matte what. That is a good lesson in disciple. He also mentioned some one-hit-wonders who were creative enough to write a good song, but not methodical enough to understand what happened and replicate it. I am a better person for listening to this audio book.

[Breanna Croxen · Rating 3 out of 5]

Although the book achieved what it set out to do—explain how songwriters and other working artists get it done—I do not feel more creative or creatively motivated, unfortunately. The tidbits we do get about the creative process of The Beatles, Diane Warren, and TV executives in Hollywood’s writing rooms are interesting, and I feel like I’ve learned a lot about the vulnerability of creativity and that I ought to be less judgmental of the art and creations of myself and others. However, this book left me struggling to finish and feeling like it was a little more effort to get through than it was worth. I am impressed by how much I was able to retain from the read, but in hindsight, I wish I had picked up something else.

[Ruth]

A book on creativity by someone who admits he's not really creative himself and just spends a lot of time with creative people? I'll give him this: he did the homework and cited his sources. But this didn't really land for me.

[Emily · Rating 3 out of 5]

This was okay. Overall there were good ideas about being creative...but much of it was so specific to an industry or a type of person it was hard to make connections to my own work.

[Alex · Rating 3 out of 5]

There were some good parts but it kinda just went on and on. The first couple of chapters were great; tips on how to encourage your creativity.

[Bethany Miller · Rating 3 out of 5]

Embrace every inspiration. Show up every day. Chase every idea. Nurture creativity. Collaborate. Dive in.

#reading #books #collaboration #creativity #art #thearts #writing #creating

[Hannah · Rating 3 out of 5]

I 100% don't agree with the title, but it was interesting to hear about creativity in a somewhat foreign industry that impacts my life on a daily basis. Hearing Tom's insight into the songwriting world and what works for different artists was fascinating, though slow at points. Some of the exercises proved useful and I've already shared a few.

[Dearwassily · Rating 2 out of 5]

Offers very few exercises.

[Aja Marsh · Rating 3 out of 5]

some interesting information, ok altogether. not great as an audiobook-- poor production.