Enemies to lovers? Check! Forced proximity? Check! Men in finance? Check!
-- Journalist Hallie Woods has a new date the hottest guy on Wall Street and document every moment for the magazine she works for.
The only problem? Finance bros couldn’t be further from Hallie’s type.
But as Hallie reluctantly flirts her way through the Financial District, there's one annoyingly handsome 6’5, blue-eyed man who keeps getting in her way. . .
James Rossi is a typical finance bro on paper, but a hopeless romantic at heart. So, when he realizes the new regular at his favourite bar is flirting with his colleagues as fodder for an article, he decides to sabotage her plans.
Hallie and James clash at happy hour every week. But soon their dislike for each other turns into something unexpected, and Hallie questions whether she wants her personal life spread across the pages of a magazine.
Hallie might have found her man in finance, but she also has a choice to make. Will she publish the article, or risk her career and invest in true love?
Forced proximityEnemies to loversOpposites attractWorkplace romanceSteamy 🌶
Ughhh, a dual POV, forced proximity, enemies to lovers set in NYC??? Sign me up!!! The chemistry, the setting, this book was everything I needed & wanted. If you love the movie How To Lose A Guy in 10 Days READ THIS BOOK. I highly recommend and can’t wait to reread it.
💸 Bookish Thoughts I’ll fully admit I picked this one up for the title 😅 The TikTok besties know exactly why. I was pleasantly surprised by how much I enjoyed this book! It gave off How to Lose a Guy in Ten Days energy in the best possible way, which was one of my favorites growing up.
Honestly, this would have been a solid 5-star read if not for the third act breakup. James made me want to scream with how he handled it. Still, it wrapped up really cute, so I’m giving it 4 stars.
👩💻 What to Expect • Enemies to lovers • Finance MMC • Journalist FMC • NYC romcom • Office politics _ _ _
⭐ Final Score: 4 stars 📅 Pub Date: February 10, 2026 📝 Thank you to Alcove Press and NetGalley for the advanced copy. All thoughts are my own.
*Thank you to NetGalley for providing me an E-Arc in exchange for an honest review!*
3.5 Stars.
Looking for a Man in Finance by Sabrina Waldorf is exactly what it promises to be—a glitzy, steamy enemies-to-lovers romcom pitched as How to Lose a Guy in Ten Days meets Gossip Girl. It’s got the banter, the scheming, the Upper East Side flair, and plenty of spice to keep you turning the pages. The title makes it even funnier, since it instantly recalls that viral TikTok audio from a few years back (“looking for a man in finance…”), so you already know the book isn’t taking itself too seriously. Add in the fact that the author’s last name is literally Waldorf—just like Blair from Gossip Girl—and the whole thing feels almost too on brand.
What really works here is the chemistry between the leads, the sharp dialogue, and the glamorous setting that makes the story feel larger-than-life. It’s escapist in the best way, mixing humor, heat, and drama into a package that’s easy to binge. While it does lean on some familiar tropes and predictable beats, it’s still a playful, entertaining read that delivers exactly the kind of drama and fun you’d hope for from a romcom with this aesthetic. _______________________ I got an arc for a book that’s going to come out next year!!! 🥳 But my bookstore already has it!? 🤔
I requested the arc from Netgalley because I thought the title was ridiculous and I fully went into it as a gag read, expecting literally nothing from the book yet I was still so disappointed at how bad it was.
Our fmc was so fucking annoying, a literal pick me who thinks that the fact she's considered boring and bland in her head is enough reason for her to be special idk. Every single time she describes a lady or woman she always punctuates it with a self deprecating comment about herself and it was so frustrating to read. There's a line where she describes her best friend as "exotic" and I was just?!!! what the hell?? James, the mmc was just there tbh. He was the typical cocky, always smirking, mostly boring mmc and he did nothing for the story, at least for me.
The concept of the magazine feature and the dates was so cute though! Definitely the highlight of the book but it was still not enough to save the frankly horrible writing and even worse characterization.
I think I should take this as a lesson to stop reading books I know I won't like for the gag...
Okay I loved this. My favorite rom com ever is How to Lose a Guy in 10 Days and this was reminiscent but not a copy. It was fun, funny, heartwarming, and I need a Roxie/Seb spinoff AND a Theo Blake spinoff PLEASE.
One of my long-standing convictions is that liberals need to be less risk-averse, and stop living in fear of screwing up. Admittedly, I’m no novice at risk-taking, and know and always have known my limits (although I occasionally stepped over the line in my youth) so I am aware of what I can do and what I can’t do, and what I can’t do is let myself get into TikTok. I technically have an account, but I very studiously do not linger on Tiktok (or on Instagram Reels) except to watch my best friend’s TikToks every month or so.
However, I am on Twitter/X, arguably too much for my own good, and the most viral TikToks end up on that site, including the “I’m looking for a man in finance, trust fund, 6’5” blue eyes” one, which was the inspiration for this book by Sabrina Waldorf.
I had high hopes for this book given it got comparisons to How To Lose a Guy in 10 Days, aka one of my favorite movies of all time, but the whole thing was sort of too … on the nose, right up to one of the supporting characters explicitly saying she was watching the movie, How To Lose a Guy in 10 Days. Also, the entire point of that movie is that the two main characters, Andie Anderson and Benjamin Berry, are actively lying to each other about their motives for getting into a relationship while genuinely falling in love with one another, like that’s the central conflict, and the beauty of the movie is watching these two flawed, imperfect people realizing there’s something worth salvaging in the mess they caused, and I’d like to think they worked it out.
Conversely, the two main characters in this book, Hallie and James, didn’t make me feel any sort of emotion beyond mild annoyance and a fair amount of eye rolling. For one thing, they both are upfront with each other about the goals from the second time they meet, which defeats the entire comparison to the movie. And, contrary to how it’s marketed, this book is not a real enemies-to-lovers romance given the protagonists don’t ever really dislike each other with any sort of vigour, and it’s not a workplace romance given that they don’t work at the same workplace. I also really didn’t like that James was angry that Hallie was “prioritizing her career” over him and that was a catalyst to their third-act breakup. Sorry not sorry, but in 2025 when we’re in a total feminist regression and tradwife is the new black, I refuse to entertain the idea that women having professional aspirations is somehow a character flaw. Not happening, and if you want to write that in a book, I will not be praising it.
But yeah. My primary beef with contemporary romances written after like 2016 is that readers and in turn, authors trying to cater to their audience, are borderline allergic to real conflict. On a fundamental level, I think that people just don’t want to read a book where the main characters aren’t honest and kind and true, they don’t want to read about flawed people that make mistakes but still love each other and find their ways to a happy ending, even though that’s so much more realistic, even when the details of a story may not be universally relatable (ex. Most people don’t live in New York City and work for glossy magazines).
Also like, why in the world did Hallie keep meeting all her dates to the same venue? If she genuinely didn’t want James to interrupt them, and her internal monologue claimed she didn’t, why didn’t she pick a different place? That’s the kind of thing that I get super annoyed by in romance novels. I can accept pretty crazy things in fiction on an emotional level (don’t get me started on Devil in Winter by Lisa Kleypas aka the best romance of all time), but I draw the line at logical inconsistencies, like it just seems like authors think readers are stupid at this point.
Thank you to NetGalley for providing me with an ARC of this book though!
the book follows a young columnist to strive for her dream job as a food critic. she is tasked to write about the dating scene specially with finance bros.
It definitely has “How to Lose A Guy in 10 Days” feel with the different dates to experience for her articles. there were some parts that were plot fillers and some of the side characters were annoying.
also, i was lowkey disappointed about the third act breakup because if he knew her, he should know she wouldn’t have done that.
lastly, i loved James’s Italian family, they were so wholesome and made me enjoy the book.
thank you NetGalley and Alcove Press for the digital ARC.
When I tell you that the title made me pause, laugh, and nod my head in approval?! Sabrina Waldorf take a bow, this is EVERYTHING. Thank you so much Alcove Press for the digital arc.
I’m Looking for a Man in Finance is simply more than a comparison to “How to Lose a Guy in 10 Days”. Sabrina Waldorf really took the time to mould her characters, outline the story, and get readers invested into every aspect of a scene, moment of dialogue, and small details.
Hallie works at the top women’s magazine of New York Sophisticate but also has a very successful social media account as a food blogger (I personally loved this). But once there’s an opening for the food critic spot at the magazine, she has to prove her chops as a writer for the coveted dream job. But to do so? She needs to date a man in finance and write all about it (enter our lovely hero James).
Sabrina’s built out her book and this is definitely going to be a series and I’m on board. If you’re a fan of Ana Huang’s Twisted series, you’re in for a treat!
💸 Dating Arrangement 💸 Career Journey 💸 Work Life Balance 💸 Family Business 💸 Dual POV
Could not resist this title, but it might be the best feature of the book.
The book was fine, and it does have a loose tie to How to Lose a Guy in 10 Days - which is one of my all time favorite movies.
I will say, I did swoooon for the dates and was on the edge of my seat for the next one as they were all so perfectly romantic. I’m in love with this 6’5 blue eyed trust funded man in finance. Unfortunately, I thought the actually chemistry between the love interests were a bit dull.
The style of writing was a bit verbose which made me lose my interest a bit, but it was still a very easy and fluffy read. I actually did love the dynamic between the MMC and his family.
The third act break up was a bit ridiculous and I think it was just executed in a way that just didn’t really align with the story and characters. I’m not sure, just some development of the characters and their backstories seemed a little lackluster for me.
Regardless, if you’re looking for an easy romance read, you may enjoy this one!
The spice was weak, the characters half fleshed out and the most offensive part: a third act break up that could have easily been avoided by just…… *talking* You will forget about this book the second you finish reading.
Thank you to the author and NetGalley for the ARC.
This was a light romcom read, but I felt no connection to any of the characters. The writing was clunky and overly descriptive, and overall felt incongruous with the story being told.
I have a coworker who is obsessed with tick-tock sound tracks. One day there was this tune blarring out of her headphones: "I'm looking for a man in Finance, trust fund, 6.5, blue eyes" repeating over and over again to a hyping dancing beat. We laughed about how stupid and entertainig the music was. Few weeks later I encountered this rom-com. Apparently and author had the genius idea to make her MMC a brilliant man in Finance, 6.5 with a trust fund and blue eyes.
He's not shallow nor pretentious. In fact he's smart and so swoony. His heart have been broken when he dated a glod digger who stole his money so he became wary of female population in genreal. When FMC intrigued him at first sight, he was crushed to know that she's a journalist writing a weekly piece about her trials dating "Finance Men". FMC doesn't want that task but it's the only possiblity to prove her writing capabilities and to get prometed and finally write what she's really passioned about.
I guess the realness of the plot kept me going until I could no more.
1/MMC was perfect, too perfect as in nonexistent in real world and I like my rom-coms to be swoony in a way that can be replicated in real life. And I hate how authors write men to be in the sole service of FMC's ambitions and standards: It feels like his job, his brain, his charm ect exist to the sole purpose of securing her heart. And while he puts hell of an effort to make her fall for him, her pov is all about doubts and overthinking and what if it's too good to be true and we come from different worlds. BITCH do you wanna a rich BF or not? Why has he to work harder just to appease your insecutities about all the wealth going on for him?
At some point, she felt regret about writing those articles but she defended herself saying "well I'm entitled to a promotion in order to live in a bigger appartmen" If we wanna take the route of "I'm talentend and i'm entitled to better and bigger things" then technically you can do whatever you can to snag a higher position including ditching any and all morals. I hated how she despised capitalism and the wide tax brackets and the consitions of NY, at the same time she wanted to climb the ladder and be able to enjoy the bling bling of the same people she despised.
I had seen this book in the bookstore before but I didn't pick it up because I was worried it might be a little cringe, but when I ended up buying it weeks later I was far from disappointed!
This is one of my favourite romcom's I've read in a long time, I loved it! It perfectly combines How to lose a guy in 10 days (one of my fav romcoms) and Sex and the city (one of my fav tv shows).
All the characters were very likeable and I was rooting for Hallie and James so much. Also, Roxie seems like the most fun friend ever.
Anyway, I loved loved loved this one and I'd definitely recommend it :) ♡
Well this cover was just too good to pass up! At a second glance I noticed the title and I knew I had to bring this book home. A very cute romcom that in reviews has been compared to 'how to lose a guy in ten days'. I had fun reading the book, but it was not the big hit I was hoping for.
The story was cute, but highly unbelievable. It might be me, but I'm not the biggest fan dual POV romance stories. I do like men written by women, but I don't like it when they sound and act like women. In this one the tone and writing were so similar that sometimes I had no idea whose chapter I was reading. Another aspect that lacked for me was the tension and chemistry. The main character Hallie is completely overwhelmed by the nickname James comes up with, which is Hal... The most underwhelming nickname in the history of nicknames. The arguments were forced and felt 'put in', to tick the enemies to lovers trope even though there was no time in the book where the two main characters were actual enemies. Last thing I missed was that the finance guy aspect played no role at all. James seemed to be available all hours of the day, was a family man, and only about three times there is actual mention of the stock market.
If Legally Blonde’s Elle Woods had a Manhattan address and a byline in Sex and the City, she’d be Hallie Woods, our charming, determined, and slightly chaotic main character. This book is a love letter to early 2000s rom-coms, and I adored every reference and vibe it pulled from that golden era.
Think How to Lose a Guy in 10 Days meets Gossip Girl with a dash of Eat, Pray, Love (but make it about pizza). Hallie’s “fake dating for an article” arrangement with James aka “Mr. Old Fashioned”, had all the makings of a perfect modern rom-com: witty banter, forced proximity, emotional growth, and yes, predictable swoon-worthy moments (but isn’t that exactly what we sign up for?).
I loved how Waldorf weaved in high-society Manhattan glam (Sophisticate magazine! family pizzerias! social gossip!), but also grounded it with Hallie’s evolving relationship with herself and her career. It’s light, funny, and full of heart, the kind of book that makes you want to curl up with a glass of wine and a slice of pizza while rewatching your favorite Nora Ephron movie.
It gave me all the warm, fuzzy, feel-good rom-com feelings. Predictable? Sure, but joyfully so. This one’s a total delight and absolutely worth the read!
Thank you to NetGalley and the publisher for the ARC of Looking for a Man I Finance by Sabrina Waldorf, in exchange for my honest review.
The writing style is way too descriptive and repetitive. I felt zero chemistry between the FMC and MMC which wasn’t helped by the fact that literally nothing happens until around 120 pages in when they make the deal and even then I was battling to continue. Not for me.
This was a really quick really fun read for me and I think I spent the majority of the book giggling. It’s enemies to lovers because they’re strangers and they both make some relatively awful assumptions about each other without actually getting to know one another. So I think if anything this book is an example very jovial life lesson. Don’t judge a book by its cover or his suits… actually well maybe this book is pretty much a prime example as to why you should judge most books by their covers
The FMC is tasked by her morally gray boss to date finance men for a column in the cities newspaper. She is told to love them and leave them by any means necessary for the sake of selling. Our girl is absolutely horrified, but girls gotta eat, so she does what she’s told and starts trying to date like the song says. All the wild, her boss holds a coveted food critic position above her head.
Are MMC is arguably the only finance guy in the city with the heart of gold Well, of course he is trust fund, 6’5”, blue eyes He is also the son of a very hard-working family that owns a local pizzeria If you do not fall in love with this man, i’ll be surprised. He is so earnest and everything that he does that some of the book is hard to read because of how the FMC treats him even though he knows from the start this is a fake dating scheme. It really toasted my cookies that they didn’t talk to each other like adults. 😂
Reading a book that, more or less, sounds like it was partially based off a tiktok trend / sound is wild and goes to show the crazy changes social media can influence. Of course, the real story is that the author herself is an upper east sider and has been looking for a real finance man herself.
I don't know if its ARC format or final edits, but I found the paragraphs messy and a tad confusing to read. Otherwise the story read like a proper sappy rom com movie. A tad cheesy in places, low on spice, slow burn, but still fun love story.
From James and Hallies perfect meet cute and instant attraction, to him 'sabotaging' all her potential finance bro dates, to him becoming her real man in finance! And of course, the rest is history in the world of "I'm Looking For A Man In Finance"
Overall, it was a light and fun read. No huge amounts of angst that can weigh storylines down and just enough teasing spice to keep a happy medium between closed door romance and smut romance lovers.
Unfortunately I don't personally feel it was a great read. Good, yes. But not quite there. I'd go for a 3.5 out of 5 star rating. But I do believe that just because it wasn't a winner for me, that there won't be many readers out there that will absolutely love it. It's definately worth a go!
Hallie is looking for a man in finance but not by choice. If it were up to her she’d avoid them all together, but after one of overhead conversations columns about looking to date men in finance goes vial. Hallie’s editor gives her a proposition of a lifetime. In exchange for writing a multi piece column about dating men in finance Hallie will have the opportunity of taking on the food critic position at her magazine. But dating men in finance isn’t so easy when James (6’5”, blue eyes, trust fund) keeps getting in the way. After c*ckblocking her James offers a proposition. He’ll take her on dates in exchange for Hallie writing a review of his family restaurant. The line between dating for the article and falling in love for keeps blurs as they get to know each other. But can they turn something that started as a business into a relationship?
This was so fun. Obviously after seeing the title I was intrigued. I was hesitant at first because titles can be flashy while the follow through is meh. But this did not disappoint. It was a modern twist on “How to lose a guy in 10 days” but with a finance bro and she wasn’t trying to lose him… Overall great writing, fun story, and a steamy romance to boot. Super strong debut novel, definitely looking forward to reading more from this author.
Man in finance, 6’5”, blue eyes, trust fund Enemies to lovers Big family
Thanks NetGalley and the publisher for the eARC in exchange for an honest review.
Let’s be serious — you were singing the song too. 😂
Did I request this book because of the title? Absolutely. LOL. The title is what really drew me in. Then I saw it was How to Lose a Guy in 10 Days-coded — which happens to be one of my all-time favorite rom-coms — so of course I had to read it.
This book was such a fun read! Super easy to get into, with very likable characters. I was a little worried it might be overly fluffy, but it turned out to be more cozy and lighthearted than I expected. I especially loved that the main characters were open about their thoughts, feelings, and communication — refreshing for a rom-com!
Definitely a cute, feel-good story to add to your list.
Thanks to NetGalley for the opportunity to review this book. All opinions are my own.
3.5 ⭐️ Hallie is a columnist for Sophisticate Magazine, best known for her witty “Overheard in NYC” pieces. When one of her articles about finance bros and their favorite hangout—the Whiskey Locker in the Financial District—blows up, her editor launches a new series, Love on Wall Street. Hallie agrees to take it on, hoping it might lead to her dream role as a food critic.
Enter James, a guy she once met through mutual friends and definitely felt a spark with—until she unknowingly trashed his profession to his face. Now, as Hallie dives into her new assignment, James reappears with a proposition: she can “date” him for her column in exchange for a review of his family’s restaurant. What starts as a mutually beneficial fake-dating setup quickly grows into something much more, with James going above and beyond to make her articles shine—and slowly stealing her heart in the process.
This was such a fun, charming read! Hallie and James had great chemistry, and I loved how James stood out from the typical Wall Street stereotype—he’s family-oriented, thoughtful, and genuinely wants to support Hallie. The romance was sweet with just the right amount of banter, and a little spice!
Thanks to NetGalley and Alcove Press for the advanced copy—I’m leaving this review voluntarily.
ARC review: I’m Looking For A Man In Finance by Sabrina Waldorf published by @alcovepress (US) @penguinbooksaus (AUS) supplied by @netgalley Release date: 18 November 2025 (AUS) and 10 February 2026 (US) ⭐️⭐️⭐️⭐️ Did I request this book solely based on this sound bite? Yes. Did I still enjoy this book? Also yes. This book gave me peak 2000s romcom vibes and was very How To Lose A Guy In 10 Days meets Sex In The City. Little did I know, it also has one of my fave romance tropes - fake dating! Hallie and James had great chemistry and I loved the first third of the book where James is trying to break up all of Hallie’s finance bro dates before they agree to a mutually beneficial fake dating scheme. Definitely a fun romcom to add to your spring reading list
Loved this book! The title is genius and had me singing the song regularly. “I’m looking for a man in finance. 6’5”. Blue eyes. Finance.” One of my favorite movies of all time is How to Lose a Guy in 10 days, and this book was such a fun play off of that movie. Hallie is a columnist for an NYC magazine, and to get the promotion she wants, her boss gives her an assignment. Find the most eligible man on Wall Street and date him. Write about the experiences. James is a finance bro himself, and when he finds out that Hallie just wants to use his colleagues for a story, he intervenes and sabotages each date Hallie tries to get.
Enemies to lovers? Forced proximity? This book was such a fun read!
I’m Looking For A Man In Finance was a quick, light-hearted and casual read. I had high expectations seeing the comparisons to “How to Lose a Guy in 10 Days” but unfortunately ILFAMIF fell quite short for me.
Hallie was quite surface-level. James seemed like a decent guy. The pizzeria storyline was cute - we love an Italian family trope.
Side characters were interesting and looks like they could lead to another book in the pipeline.
All in all - it was a cute, quick read but I wouldn’t reach for it again.
Thank you to the author, NetGalley and Alcover Press for the opportunity to read and review this title. All opinions are honest and of my own.
Thank you Alcove Press and NetGalley for this eARC!
I was not expecting enjoying this book as I did. It is extremely well written, very well planned, without any issues with pacing. Good gracious, the characters are so well designed I could practically see them in front of me and could guess and not miss what they are going to do next.
I could also see a little bit of fan fiction, but maybe that is just me. it was mostly because of how the plot develops. Don't misunderstand me, that is a VERY good point for me and it is what put it in 4 very fully deserved stars.
If you like romance, rich men and dual povs, this book will definitely be for you!