That man is a snake oil salesman.
He recommends stock picking, while acknowledging at the same time that: 1. active managers never beat the market, and 2. talking about the Lake Wobegon effect.
All honest research basically points to stock picking as a really, really bad investment strategy for retail investors. And the author basically agrees, and then proceed to tell you to do it, but on dividend stocks. How is that not stock picking?
Next, let's oppose successful people (by that, I mean people who made their money doing actual business or actual trading), vs salesmen (by that, I mean people making their money by selling you books about investing, selling you investment newsletters, investment seminars, basically people who are taking YOUR money selling you tips to make money, even though they themselves never made any, and therefore really have no legitimacy doing so. But they're always smooth talkers).
Successful people include:
- Warren Buffet. He's said many times that his heirs will get their money invested in an S&P 500 tracker. Period.
- Tony Robbins. He wrote 2 books about money, neither of which he financially benefits from, precisely as proof that he didn't just write long infomercials. He's loaded, but never made money selling you INVESTMENT advice. He basically asked successful market professionals for their recommendations. The conclusion? Unless you're Ray Dalio, buy a cheap S&P 500 tracker. Period.
Salesmen include:
- Robert T. Kiyosaki. He pretty clearly never made any significant dough investing the way he's telling you to in his books and seminars. He makes his money selling you books, seminars, and dreams.
- Marc Lichtenfeld. His websites look like scams. His advice is dangerous (stock picking, expecting retail investors to follow earnings reports, drill into cash flows statements, and so on). His wall street experience is a sham. In fact he never worked on Wall Street. He started his career as a reporter for 3y, then there's a 1y unexplained gap in his CV, then he worked in some unknown equities shop for 2 years, in Florida, then went back to being a reporter, and soon after started his Oxford mailing list. That's a journalist career, not a financial markets professional one. Naming his biz Oxford is a classic ploy to make something dubious sound legitimate.
- The Motley Fool. Need is say more?
Now there is value in dividend stocks. And understanding compounding is absolutely critical, and should be taught in schools. But in this book, the logical conclusion is "oh, he sells a newsletter with his stock picks, I'll use that", because the alternative is becoming a fully fledged equity analyst. So, this book is an infomercial. And of course, there's no transparency in their claims of success, because there's no real portfolio to look at. It's like Motley Fool claiming their legitimacy because they said they liked Google and Amazon early on.
Missing, critically, is a comparative analysis between an S&P500 ETF and the suggested strategies. I doubt he created alpha. In fact you can be sure that had he found it, he's be telling you about it. And if you don't know what alpha is, please do yourself a service and go buy the cheapest ETF tracking the S&P 500 you can find.