I admit to having never heard of Bonnie Hammer before buying this book. I bought it because I have two daughters about to enter the career phase of their lives, and after close to a half-century in the corporate trenches, I have very little advice to give them. While I have had some success in my career, the corporate world today is not the one I entered in the mid-70s.
Bonnie Hammer is vice chair of NBCUniversal, a remarkable feat for several reasons. She is a woman in a man’s world. She is 72 years old in a corporate world infatuated with youth. And she works in an industry that has been the poster child for disruption in the digital age.
To anticipate the questions of the privileged men, like myself, this is not a feminist manifesto. Her advice applies to everyone. For the women, Hammer is not advocating more leaning in. In what is clearly her very direct way she makes it clear that you will face choices in your career. You can’t have it all, however you define that. But you can have the important stuff.
The book is structured around 15 aphorisms that we’ve all heard. She rejects some outright, like “you can have it all.” Others she provides another take on. And in each case, she provides a lot of relative personal stories so that she isn’t just replacing one tidbit of conventional wisdom with another.
The writing is superb and reflects a lucid and active mind. Very active. I suspect it might be tiring to spend a day with her, but her energy is overwhelming optimistic and humble. “Put a premium on kindness. Live with humility. Learn how to joke at your own expense.”
Being of the same age and having fought the corporate wars for a comparable amount of time, one piece of advice stood out for me. “Truly great careers zigzag.” Don’t be limited to looking up your silo in assessing your next career opportunity. She was the VP of original programming at USA Network when she was asked to oversee the World Wrestling Federation franchise. She took it and succeeded. In my own case I landed a job in corporate finance just out of college. It was my chosen career, but within a few years I was asked to take a job in the factory and swapped my office on the upper floor of corporate headquarters for a much more used office in a 1 million sq. ft. factory. I accepted with some trepidation, but I never looked back, going on to C-suite positions in industrial companies, both here and abroad.
The point she makes is that disruption is so prevalent today no one can predict what their career will look like even a few years down the road. If you are just starting your career, you will be fired, let go, acquired, and otherwise put in the blender several times over your career. Guaranteed. Don’t bother to plan anything. Instead, prepare yourself to see opportunity where others see bad luck and injustice. Don’t avoid change, she advises, “run toward it.”
One of the best sections in the book is devoted to chutzpah, a Yiddish word that roughly means having the courage to speak up even when it comes at some risk. “Call it moxie, courage, or conviction – all of us should have some of it, especially at work. While waiting our turn, knowing our place, playing it safe, doing what we’re told, and following the rules probably won’t get us in trouble, they usually don’t get us ahead, either.” She’s right, and it’s as true in our personal lives as our professional ones.
“My hope, though, is that this book gives you the tools and truths (and attitude) you need to take control of your story and write those next chapters yourself.” She might be understating the attitude, which I suspect she has in abundance, but it’s put to very good use in this case with a positive message that should be heard by all.