This might come off as too much complaining, so let me say at the top - I really enjoyed this book. It had all the elements I hope to encounter in a weird book, it was pretty well written, there were one or two truly funny moments that took it from being a book to being a memorable book.
High concept is harder to pull off than some people think. The concept is only 1/3 of the whole. You need a strong, interesting concept to pull a reader to a book, and Billings has that here: old Atari games buried in the radioactive Nevada desert form into one giant cartridge that attacks Denver, and turns the city into a large video game that our hero, Jimmy has to beat to save the day. That's a really good setup, yeah?
The next piece is character. If you don't have an interesting character that I can root for (or against, depending) then your concept is only going to carry the book so far. At some point, my interest will wane because there are no stakes for me the reader if there are no stakes for the character. If it's thinly-drawn caricatures of people bouncing around in this conceptual world, I'm not hanging around for long. Again, Billings nails this as well. Jimmy is a former video game prodigy from the 80s who now works in a Chuck E. Cheese. He listens to YouTube whisper videos to soothe him while he cleans vomit from the play tube. Life sucks for him. And then the Atari game attacks, and he seems to be the only one who gets what's going on, and the only one who can save the day. High-five to Billings here for a uniquely odd character that drew me in and made me care about what was at stake for him.
The final piece of the puzzle, when you have a great concept and an engaging character, is to do something with them. Give them a story. This is where the complaint comes in. Billings was so, so close here. There is a good story, but I just feel like it could have been a little better. The Atari cartridge jumps from one game to the next as Jimmy defeats each level - Centipede to Frogger to Space Invaders to, finally, Donkey Kong. There's a lot of rich material to work with here, but for some reason, Jimmy doesn't get to do a whole lot with it. He doesn't even technically beat the Frogger part himself, but instead becomes a spectator for a few pages. And then the final Donkey Kong sequence is basically about 2 1/2 pages long. We barely get into Jimmy's biggest hero moment, and then it's gone.
That's my only complaint, and I suppose it's also praise for Billings's little book. I wanted more. I didn't want to breeze through it so fast. She has the essentials that make a great high-concept story, but at 70 pages, we don't get to spend nearly enough time in this world. I don't know if it's ironic or hypocritical of me to make this complaint, considering my own history, but there it is. Billings left me wanting more, and I look forward to finding more from her. 8-Bit Apocalypse is a great, little book that I recommend to anyone, gamer or not, because it has all the elements of a good story. I had fun here, and if this is indicative of the quality of all the NBAS books this year, then you'll want to get your hands on all of them. Bravo, Amanda.