Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by James F. McKenzie

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. I too just took the CHES exam in April and passed...What I found to be most helpful was reading over Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.) by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good refresher on not only the terminology, but also core concepts. -Joseph D.Visker, MS, CHES, Department of Health Education & Recreation Southern Illinois University, Carbondal

Genres: Health, Textbooks, Reference, Education, Nonfiction

480 pages, Paperback

First published January 1, 1992

Reviews

[Samantha · Rating 3 out of 5]

I had to read for school.

[Mim Shin · Rating 4 out of 5]

A great practical book for health studies

[Melissa Cowder · Rating 5 out of 5]

This book was used as a textbook for one of my classes. The book contains invaluable information for not only the health promotion field but information that can be used in various other areas as well. Some parts got a little dry but, overall, this was a great book and learning tool. One of the very few textbooks that I actually felt was worth reading and contained information for all stages and careers.

I would highly recommend for anyone, in either work or personal settings.

[Jenny · Rating 3 out of 5]

Great if you are trying to create a non profit, other wise, you might get bored easily.
The information presented is basic for those people in the field of public health, but invaluable if you have no background.

[Brook]

Great book for anyone that uses health education and setting up health promotion programs. A must read to have the necessary knowledge and understanding to carry out any full scale community, clinical, individual, or etc. based health program.