Mixed feelings about this. Subjectively, I enjoyed it a lot. Objectively, big spoonful of salt. Flawed but highly recommendable.
It's not a 'scholarly' work although I acknowledge that it took a tremendous amount of research to make it happen. I wasn't looking for a scholarly work, but for a readable sweeping overview and that is certainly what I got.
The book is divided into chapters - about 20 - on different themes that I chose to read one by one. But it would have been equally readable if I had treated it as 'through composed'.
The writer used diaries and letters of the time and memoirs of people of the time. Overwhelmingly male. There's little point in using 'ordinary people' as your source if you overlook half of the ordinary people. He probably didn't do it deliberately, he probably doesn't even know of the existence of women.
Despite the use of 'ordinary' people it was very biased towards the upper class. Far too much writing about the period focuses on the privileged elites - the Bright Young Things, the Brideshead Generation. He claims that writers of the time were overwhelmingly left wing and therefore focused on the effects of The Depression, Industrial Decline and Unemployment. But according to this writer, this is a biased view of the era and actually, people were prosperous. He reveals his biases in the chapters that outline the multi-national and regional aspect of the UK. And he does that chapter very well. I suppose it's like any era eg the Victorian age or our own. Those who are prosperous or comfortably off are doing well. The poor are poor, whether it's absolute or relative. The two can exist side-by-side and never the twain shall meet.
Like many historians he's shy of statistics and numbers; instead he makes assertions that are impossible to question because we don't know the numbers of people who fall into the category. He does make passing reference to unemployment figures, and, frankly, on a localised basis they really are shocking and do rather contradict his 'never had it so good' argument.
His obvious bias against the Labour Party and pro-monarchy and aristocracy is never much below the surface. It's a legitimate argument that Britain escaped the extremes of either Fascism or Communism because of a democratic socialist party with its roots in the Trade Union movement but he manages to make this seem like a regrettable thing.
He's at his best when focusing on the more obviously social aspect of history. The chapter on aviation stands out. Perhaps he could do more on buildings, although, again, he's very good on developments and planning, the Metroland phenomenon and the ribbon developments along roads built for the growing number of motor cars. He's good on prices,especially the falling cost of living. It's an omission that it's not accompanied by an illustration of typical wages and salary.
Overall, I think he did a good job of covering so many different aspects in a book of manageable length. In that respect it was exactly what I was looking for. Very readable. It doesn't answer all my questions, which will require reading more narrower-focused books.
One or two reviewers have moaned about how he starts some histories before WW1, but that made sense. Whether it was a subject like aviation, where 1918 would make no sense as a starting point, or areas such as housing and employment, where it was important to see what was a continuation and what was a decisive break with the past.
At the end, he concludes that the 50s and 60s were a continuation of the 20s and 30s, with WW2 an interruption. And implied in that is WW1 being a watershed in social history. We could argue all day about the necessary imprecision and the exceptions to that general rule, but it works for me.