I picked this up because of the tactile feel of the cover - I bought it because I like the simple, fresh approach I saw when I flipped through it. I didn't hurt that Seth Godin's back cover blurb says, "This book doesn't read, it buzzes." And I am definitely up for that.
Every part of this book is very good. What makes it a "5" for me is that when it is exceptional - and it often is - it is so exceptional that it made me stop reading, look up, and immediately think about the implications of what the author had just said.
The cover blurbs are true. This is a book that buzzes, and very often buzzes very loud. I am already trying out things the author recommended - and it is fun!