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96 pages, Hardcover
First published November 1, 2006
Jeanneney points out the obvious; that as a corporation, “Google's dominant philosophy is still that of short term profit... ensuring revenue for shareholders” (p. 28). Google can't really be faulted for behaving as corporations are designed to behave. Of course, Google will find ways to commodify this project, as it would any of its projects; but is it acceptable for Google to do so in this case? Jeanneney argues for a digital library controlled by the state with focus on preserving culture for culture's sake, rather than controlled by a corporation for the sake of profit. The idea of having a state led digital library funded by taxpayers is probably the idea that divides American and European sensibilities more than anything else put forward in this book; but Jeanneney reminds those who might decry government spending on such a project that “citizens are always the ones who pay – if not as taxpayers, then as consumers” (p. 53). We have to ask ourselves whether we want an entity whose primary focus is profit to be the keymaster and gatekeeper of human knowledge and culture at the dawn of this new digital era. On why we shouldn't trust the market alone, Jeanneney quotes Charles de Gaulle, that “(the market) creates injustices, establishes monopolies, and favours cheaters...” and that, “it is up to the state to keep an eye on the market.” (p. 27)
A less controversial opinion Jeanneney offers in the book is that all the knowledge in the world is useless without trained hands to guide us through the void. There is a difference between information and knowledge, something that Google's project fails to recognize. Jeanneney quotes an article by Michael Gorman (president of the American Librarian Association) to highlight this point: “The books in the great libraries are much more than the sum of their parts... information found is almost meaningless out of context” (p. 68-69). The scope of Google's book scanning project is enormous, and without proper guidance, trying to wade through so much information will leave many lost in a sea of irrelevance. This isn't necessarily just a problem for Google's book digitization project, but for any attempt to consolidate thousands of years of knowledge into a single database. Jeanneney identifies librarians, who have “always helped organize the chaos... guiding readers to the information they are seeking,” (p. 23) as the solutions to this problem.
Now to address the cheese eating, cigarette smoking elephant in the beer soaked, star spangled room. The book has been translated from its original French for an English, and presumably largely American audience. The problem with this is that the book is clearly written for Europeans. Any of the excellent points Jeanneney makes will likely be dismissed by North American readers (at least by those who do not already agree with the premise of the book), because attached to his argument is an implied American inferiority. Combine this with the fact that most Americans will not be able to relate to the idea of defending ones culture from the dominant culture, and it's easy to see why this book likely wont be changing many minds on this side of the Atlantic. The book is meant as a call to arms for Europeans and other parts of 'not-America' to fight to preserve their cultures from the unrelenting force of American hegemony, and I, for one, am on board.
Google and the Myth of Universal Knowledge is a good read, and remains relevant today despite being published in 2007 (2005 if you count the original). While much has changed involving the specific topic of Google over the past 7-9 years, the issues raised are ones we are sure to be talking about for years to come. How can we best preserve culture against American dominance? How do we digitize, organize and distribute the accumulated knowledge of humanity? Should the custodians of such an immense pool of knowledge be public or private?
His solution is to propose a European competitor to Google books, sponsored by the EU, and implemented by large European IT companies, an Airbus for IT. This project now exists, named Quaero. Good luck with that.
His complaints about Google's hegemony fall flat, at least to this American. He complains that Google's search results form a hierarchy, as it only displays 10 results per page, and the first 10 are much more frequently viewed than the rest. To me, this seems more a failure of human cognition than anything else -- if it displayed 10,000 results, I certainly couldn't process them all. Moreover, search engines in general were a response to Yahoo, whose H stands for hierarchical.
He also states that AdWords' auction model results in only large, wealthy companies being able to afford ads, which is clearly not the case.
Though not aware of the larger argument, Jeanneney clearly falls into the "cathedral" camp of development, and dismisses the bazaar model of development, despite citing the successes of Wikipedia and Project Gutenburg. Instead, he claims that a large, centralized, government funded project will work better for Europe than Google books.
Ultimately, there is a difference in views on Elitism, another topic that has been much in discussion. The author follows the traditional, continental model of Elitism. This means early personal vetting by an exclusive college followed by a career in government ministries. The Internet form of elitism self-describes as a meritocracy, where who you are, or what you have done in the past counts for little. The only things that counts is what you've done lately.