Why suffer the major label blues? An industry insider explains what it takes to be one’s own music mogul in this completely revised and expanded edition of Start and Run Your Own Record Label.
It’s a brave new world in the recording industry. New and affordable recording technologies have made it easier than ever to record music at home, and sell it online and at performances. As a result, musicians are finding it easier to achieve their musical goals.
In this updated and expanded edition, three new chapters address the business end of running a record label, exploring alternative markets for all genres of music, and maximizing the use of the Internet. The revision also includes dozens of new comments by experts on today's music market. Anyone seeking to be the next Ian MacKaye or Sean “P. Diddy” Combs couldn't take a better first step.
Essential reading for any musician, band, manager, or entrepeneur thinking of their own record label. In my case, I was reading it for research. I'm writing a fiction series about a rock band - and I want it immersed in modern accurate aspects of the music industry. Indie, Small label, etc.
The organization of the material is clear and it makes a good reference for rapid thumbing.
Combine this with a few other books like Byrne's "How Music Works", Passman's "All You Need To Know About The Music Business", and maybe a few rock biographies (e.g. Benatar's "Between a Heart and a Rock Place") and you've got a fairly nice picture to start a story.
Informative book for music entrepreneurs and those who are thinking about starting their own record label or any entity in the industry. Relevant information, although the book is more than 20 years old
Very insightful book, I learned a lot about what it really takes to establish your own successful indie label. I recommend this book to all music lovers and entrepreneurs!