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Employee Engagement 2.0: How to Motivate Your Team for High Performance

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Imagine if you could:
Create massive emotional commitment among all your direct reports Turn your apathetic group into a high performance team exhibiting huge discretionary effort Be a leader who people fight to work with Win a "Best Place to Work" award within 12 months Indeed, you can do all that and more, and it doesn't take a lot of time or a big budget.

This isn't just another ivory tower book on leadership. Employee Engagement 2.0 is the result of both massive research and real-world experience. The author, Kevin Kruse, is a former Best Place to Work winner, serial entrepreneur, and NY Times bestselling author. He has advised dozens of organizations, from Fortune 500 companies like SAP, to startups and non-profits, and even to the US Marines.

This is your step-by-step guide that will teach you:
What employee engagement is (it does not mean happy or satisfied) How engagement directly drives sales, profits, and even stock price The secret recipe for making anyone feel engaged How to quantify engagement, even if you have no budget 7 questions to ask that will identify your engagement weakness What to say to facilitate a team meeting on engagement A communication system that ensures rapid, two-way flow of information How to make your strategic vision memorable and "sticky" How to implement a complete engagement plan in only 8 weeks! Being a great leader--one who drives massive passion, commitment and engagement--is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

91 pages, Kindle Edition

First published January 23, 2012

86 people are currently reading
257 people want to read

About the author

Kevin E. Kruse

14 books66 followers

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5 stars
74 (28%)
4 stars
98 (37%)
3 stars
66 (25%)
2 stars
19 (7%)
1 star
4 (1%)
Displaying 1 - 25 of 25 reviews
Profile Image for Alex Duncan.
245 reviews2,155 followers
July 1, 2013
Everyone wants to engage their employees but no one seems to know how (other than the people that do it naturally, and often they don't even now how to do it). This marvelous new book will show you how to do it, and you can follow its advice to explain employee engagement to others. Or better yet, just buy them a copy.
Profile Image for Jonathan Adams.
15 reviews1 follower
September 7, 2017
No es un mal libro pero siento que lo explicado no me interesa seguirlo con pasión. Las encuestas es algo que mucha gente (me incluyo) no las toma en serio. La segunda recomendación es buena, entender y escuchar sugerencias de tu personal. Algo ya sabido por todos pero no han implementado como de costumbre. Un tip adicional fue el hecho de siempre mostrar apreciación y reconocimientos a tus empleados a base de incentivos.
Profile Image for Jennifer.
214 reviews
May 15, 2022
If you already use & review engagement surveys, the information on how you affect your employees’ health & home lives through your leadership, & conversely, how this then comes back to your workplace through their attendance & engagement is worth contemplating. The chapter on ideas for showing appreciation whether you have 5 employees or 5,000 was also helpful.
Profile Image for Robert Bowling.
4 reviews4 followers
November 4, 2018
If you have never conducted and employee engagement survey, this is a good start and gets you going in the right direction. If you have been doing engagement surveys for awhile, you may want to pass on this book. A lot of high level information.
3 reviews
September 4, 2019
Very short and easy read on ways to increase employee engagement. Nothing really new or groundbreaking, but for newer managers or those looking to develop a culture, this can serve as a checklist of things to incorporate in your day to day work.
Profile Image for Heather.
60 reviews2 followers
October 7, 2021
If you’re new to management, this may be helpful. If don’t understand connection and the basis for engagement, it may be helpful. There was nothing truly groundbreaking but good basics for getting started in people management.
3 reviews
March 16, 2025
Engaging and motivational

I believe this book has the answer to building a great team and maintaining great success. It is easy to read and follow along. Using this book as guide will lead to full employee engagement.
78 reviews4 followers
April 28, 2018
Great book!

I love the authors simple “GReAT” framework for employee engagement.

He gives practical, real world examples for measuring and improving employee engagement.
Profile Image for Tyrone Coupland.
6 reviews6 followers
May 21, 2019
Very helpful

Thought to book was to the point and easy to digest. I got good value from this book and a lot of the points resonated.
Profile Image for Paiman Chen.
321 reviews8 followers
December 6, 2022
A good sum up.
If you care, you can drive higher levels of engagement. But you do have to care.
Profile Image for ShayBooks.
803 reviews18 followers
November 29, 2016
This a good book, I really wish I had read this at the start of my leadership career.
Profile Image for Andrew.
379 reviews3 followers
November 1, 2019
Not bad but I've read most of these concepts elsewhere. It feels like a mashup of ideas found elsewhere (that might not all be cited).
Profile Image for Ashok  Sahu.
15 reviews
December 27, 2016
The best inspiring short book ever red

I was trying the Amazon Kindle unlimited book subscription for 6 months and mainly meant for my daughter but I ended up in randomly choosing some books in search of some new thought pattern for myself and learning something different. This was one of those random choice which I finished reading in two nights before going to sleep as this was so short, crisp and well explained and it gave me something awesome for a whole year to try with my team and learn, experiment and eventually grow to be trusted, engaged and a good leader. Thank you so much Kevin you made my new year agenda for 2017. Thanks again.
Profile Image for Kelly.
325 reviews5 followers
December 28, 2015
This is a practical book on employee engagement with many low cost ideas. Author created the acronym Great Leaders Communicate Great, focusing on communication, professional Growth opportunities for employees, providing Recognition And transparency/Trust in leadership. Quick read as well- great for someone who is just getting started or perhaps needs a tune up.
Profile Image for Mehul.
7 reviews2 followers
April 5, 2016
This is a very quick read. I was actually done reading in an hour. Very simple and actionable advice. It might look too simple but the small things are what make the greatest difference. These things are very easy to miss in daily life as well. I plan to implement this with my team and see the results.
Profile Image for Lakshay Gupta.
1 review
September 13, 2015
An amazing book

I was looking for this kind of book and fortunately I got this book. All my questions were answered. Mr. Kevin has mentioned all the facts with all possible examples which I liked the most. Must be read by all HR professionals.
Profile Image for Tadhg.
97 reviews6 followers
March 25, 2017
3.5 stars. It would be nice if more people wrote short books like this.
Good solid advice, provides a nice simple way to measure engagement.
Profile Image for Jodie.
56 reviews1 follower
November 3, 2013
Must read for managers of any size. Short, authentic, and practical.
Profile Image for Brent.
11 reviews3 followers
June 24, 2014
Excellent quick synopsis of practical actions that may be taken to drive genuine engagement.
5 reviews
October 25, 2014
A bit thin, but had a fair bit of good, actionable advice.
Profile Image for Catherine.
37 reviews
April 20, 2015
Quick read, great summary. If you don't have too much time but still want to gain knowledge of Employee Engagement, get this book then.
Profile Image for Zhang Stanley.
77 reviews
Read
May 10, 2015
Very short book but it's tremendously helpful as the point are very concise.
Communicate GReAT.
Communication
Growth and Recognition
Appreciation
Trust
Profile Image for Ashwini.
347 reviews
April 14, 2016
Great book. A simple to understand, easy to follow, and full of doable things to improve employee engagement. Must. Must. Must practice for any manager/leader at whichever level they are.
225 reviews1 follower
April 12, 2016
Good, short book on employee engagement.
Displaying 1 - 25 of 25 reviews

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