Business Research Methods

by Boris Blumberg

Designed to lead readers through the entire research process from start to finish, the text is divided into three parts. Essentials of this section introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with all research undertakings. Research now readers are familiar with the research process, this section introduces the different types of research. Beginning with a chapter on qualitative research, this part also features chapters on sampling strategies, interviews, surveys, observational research, ethnography and ends with a chapter on experiments. Conducting the this third section illustrates how best to conduct research, exploring the theory and practice of secondary data, measurements, field work and questionnaires. The text ends with a chapter that explains how best to write and present your research once it is complete, an essential skill for any good researcher!A fourth part of the book (which covers the Statistical Background of research) is made available to readers on a CD-ROM that comes free with every copy of "Business Research Methods". Designed to be used easily in conjunction with the text by those that need a more statistical perspective on research, the CD includes chapters on exploring, displaying and examining data, testing hypothesis, measuring association and an overview on multivariate analysis. Providing integrated coverage of advanced statistical methods, techniques and analysis, these chapters provide the perfect add-on for those that need it. Indexed and page numbered, it can be used easily in conjunction with the rest of the text.

Genres: Business, Textbooks, Research, Reference, Nonfiction, Management

Audio CD

First published February 1, 2005

Reviews

[Stephen]

READ DEC 2008

Good overview of the research process written in a way that applies to business research.

[Ajuskoto]

A very good start for beginner entrepreunership

[Atif Iqbal]

It's about research.

[Ashley]

This is a good book for business research. It highlights the research methods that you will need to use as a manager, and what areas should be delegated. A lot of topics found throughout this textbook are valuable to a manager or someone that is interested in becoming one.

[Fahed Al Kerdi]

Great book with huge amount of details. I faced some difficulties in dealing with the navigation of the chapters.

[Madhav Desai]

Very Nice but Lacked Certain Maturity in writing . Overall a nice book for someone just starting in this subject .

[Chocolaa]

أكثر مرجع ممل قريته في حياتي...أضطريت أعامل نفسي كطفلة عشان اقرا فصلين بس منه

كنت أكافيء نفسي بشكولاته أو فاصل استجمامي بعد كل خمس صفحات

ولكن الحقيقة تقال مفيد...ومختلف شيئا ما عن باقي الكتب في المجال

:)

[Hensi]

The best book about research in business..

[Soji Adesugba]

Just finished this fantastic book on research methods for my DBA course.

[Landon]

I had to use and read this book for my business research methods class, I thought the information inside of this book was useful and helpful during my class.

[Tyler]

An okay overview

[Robyn]

textbook...