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The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

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Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?

Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.

The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.

Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.

208 pages, Hardcover

First published January 1, 2014

44 people are currently reading
1254 people want to read

About the author

Chris Brogan

40 books89 followers
Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents , and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog (http://www.chrisbrogan.com) is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

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5 stars
132 (36%)
4 stars
135 (37%)
3 stars
67 (18%)
2 stars
17 (4%)
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12 (3%)
Displaying 1 - 30 of 47 reviews
Profile Image for Sam.
3,433 reviews262 followers
November 29, 2016
Before I start I would point out that even though I've read this I have no intention of starting my own business (sounds like far too much hard work) but I am interested in how to make sure my inner and outer geek survives the 'joys' of the business world (luckily as an ecologist this is easier than in many other professions). Having said that I really did enjoy reading this book as it gave some interesting insights into how the business brains of the world, both conventional and otherwise, work and it did have plenty of tips for working geek-wise as an employee as well as a breakout entrepreneur, including an entire chapter dedicated to making the company you work for better. On the flip side, Brogan did come across more cheerleader than business brain at times with a lot of 'yes you can do it and stay a geek/freak/whatever-label-you-go-with', which did get slightly tiresome. But then this may be just what some people need, who knows.
Profile Image for Tim Fargo.
Author 2 books228 followers
June 9, 2014
"The Freaks" by Chris Brogan was a treat. A book aimed primarily at the "on-the-fence" entrepreneur, it still held some nice gems, and reminders for more seasoned business people. Though I'd recommend it primarily for an intro audience.

Throughout the book I'd say the tone was one of a pragmatic cheerleader. He's encouraging in having you look at the possibilities before you in business, but it is tempered with some sensible caveats. As an entrepreneur I found it refreshing that he avoided the sometimes goofy platitudes which permeate some similar books. Instead of the "never quit" mantra, he explains (correctly) that sometimes it is a very good idea to quit.

He does his job in pointing out, as the title suggests, that fitting in isn't much of a strategy anymore. If people only got that from the book, it would be worth the read.

On the negative side, I thought it was a bit long. However, I think that my familiarity with many of the topics were the key drivers of that feeling. For the uninitiated, it would probably feel fine.

The tone is easy, conversational and approachable. Which considering the subject is pretty much dead on. You don't encourage someone into the idea of business with a dry textbook format. It was good work to keep it feeling light as many people have fears regarding trying something new.

For anyone thinking about starting a business or embarking on a more uncharted course in their existing job, I'd highly recommend the book. It's not a point by point guide, but rather outlines the higher level thinking of what makes going into business a viable idea.

As Brogan correctly points out, you don't need to know everything about business to run one. (that's why there are accountants and lawyers) But you can use his enthusiasm to really get thinking about your options. No matter what you decide, you'll get some insights from the book which should be helpful. Easily worth the price.




Profile Image for Ashley Reid.
152 reviews119 followers
November 1, 2015
This is a great business book that makes me feel much better about being a 'Freak'

I would definitely recommend this book to anyone that is thinking of creating their own business or is already an entrepreneur.
Profile Image for Blake Atwood.
Author 6 books40 followers
July 26, 2016
Like some, I've sporadically followed Chris's writings online for some time. When "The Freaks Shall Inherit the Earth" was recently dropped as a recommended title on one of the many writing-related podcasts I listen to, I knew it was due time for me to devote more than a few spare minutes to what Chris has to say. I'm glad I did. After reading the summary of the book on Amazon, I already felt like Chris was talking directly to me, one freak to another.

After poring through the book and digitally highlighting more than usual for the Kindle titles I own, I realized that much of my business-minded meandering over the last year was caused by both a lack of a system and ill-defined, or even undefined, goals. "Freaks" is an easy read, but if all you do is read it and move on, you've missed the point. Brogan's words require action on your part, and you would do yourself and your business well to at least try some of his ideas. I know I'm going to.
Profile Image for Rowan.
75 reviews1 follower
July 9, 2018
I trudged through 171 out of 187 pages of this condescending, meandering, self-contradictory, and often thoughtlessly offensive (multiple instances where Brogan compared "freaks" to autistic people, casual use of "g*psy") book. I closed it for good when he dropped a breathtakingly sexist bomb about how there haven't been any major "female freaks" - or by his explicit definition, women who have been majorly influential and innovative in an important field - because it's just too hard for women to do so. What patronizing, offensive garbage, packaged as though he's an authority on the subject.

I don't have anything polite to say in response to that if I want this review to stay up. Suffice it to say that I am furious. I should have put the book down early on when Brogan recommended that would-be entrepreneurs get into shape by drinking an ounce of water per pound of body weight per day.

Profile Image for Robert.
226 reviews12 followers
July 20, 2014
This is a nice take on the traditional motivational 'you can do it' entrepreneurship book.

I think that it is relevant to anyone who wants to do better with their life overall. While I do not intend to start my own business it did help clarify how to go about making things in my life better for me. How to organize my thoughts and goals to make sure that I am accomplishing what I want to and to in general help build a path to better.
Profile Image for Heather.
363 reviews41 followers
June 12, 2015
We need more books like this one.

Chris Brogan dives into the initial idea for those of us who aren't like others, ie: the freaks. Freaks don't fit in. Freaks hate the status quo. Freaks lose money, gain money, lose and gain again each time learning new things and becoming stronger. Freaks hate the 9-5 routine of working for the man. Freaks dare to be different.

But freaks like ourselves need help. Enter this book. Some might think that a lot of the things in this book are common sense (have a system, don't be afraid of failure) but there is something refreshing about having an entire book that speaks to your own ideas when you are going along through life thinking you don't belong because you are different. This is where this book is useful--in discussions on how to best navigate the waters of being different. The book isn't a manifesto in the general sense of being different but in how it relates to being an entrepreneur.

A must for those who feel the modern day calling of setting out on your own.
Profile Image for Taylor Church.
Author 3 books35 followers
August 26, 2015
This book was referred to me by a real scholar of a man, a man's man, a man that climbs mountains and sleeps in tents and grows beards. I am honestly not super interested in business. There is far too much I don't understand, and I really just want to write books and have people buy them and tell me how wonderful and life changing my words were. But I realize like anything, the selling and marketing of books is a business. So, I was able to read this book with that in mind, the notion that I could greatly improve the business model I currently have for distributing my little babies I publish. My favorite part about the book is probably the emphasis on goals and organization. So many things in life we already know, but sometimes we just need to hear it or read it in a new way.
Profile Image for J.F. Penn.
Author 53 books2,234 followers
May 3, 2014
Mostly for the beginner entrepreneur, but with some good tips. A focus on being weird but also running a business. Action over just talking. Business models over hobbies. Good chapter on creating systems and processes, which authors often struggle with ! Best quote. "Above all else, serve your buyer."
10 reviews1 follower
December 17, 2014
Loved the book. Definitely got me thinking about entrepreneurship and taking more action in what I'm doing.
Profile Image for Tania.
1,448 reviews37 followers
October 5, 2018
"This entire book is worthless, if you don't take action." That's how the final chapter starts. Chris Brogan brings to the masses the idea that it is ok not to fit in, and indeed to succeed you must stand out. Written for someone on the brink of wanting to do something great, but not being sure if that great thing is starting their own business, the author shares the joys and pitfalls of entrepreneurship, and many of the basic do's and don'ts for making a run of it. I most appreciated that there are concepts in this book that work even if your ultimate goal is not "start a million dollar company." Brogan calls it being an "employeepreneur," defined as "someone who has a job in a company, but is executing it like an owner." How much better off we'd be if more people had this mindset.

Readers who are serious about wanting to start up their own venture but have not the first clue how to do it would do well to read this book. People who have tried and failed at business would do well to read this book. And even people like myself, who don't necessarily hunger after being an actual business owner but would like to own their own future would do well to read this book. It's a quick read, well organized, with simple terms and interesting anecdotes to illustrate the author's points. It's a lot of common sense served with a healthy dash of reality, written by someone who follows his own advice.

This book doesn't give people permission to ignore all the rules - indeed, the author points out rules that it is important to follow. For example, have a plan. Make a framework and follow it. He also encourages the reader to reevaluate plans and framework regularly and if it's not working, find another way. The book takes responsibility for the power it can have over people, for example not sugarcoating the difficulties that we'll all run into at some point no matter how we approach business, and life. He uses some powerful examples, sharing the stories of Tony Hawke and Kate White, among others. He even acknowledges how much harder it is for women in a large corporate setting to implement his principles than it is for men. He presents some freeing concepts, and I found some actions in this book that I'm willing to take and try out, we shall see where it leads me.
Profile Image for Luci Turner.
5 reviews
March 1, 2020
This is a good book as it helps you to feel as if your business idea is good despite it being odd or eccentric. And such ideas are important in society today.

That said, it is also pretty lackluster. It does not claim anything unique or magical that you can't find in most other business books. As a result, despite the fact that it is written well and very connectable, it can become dull to read.

Still recommend it as a beginner business book if you are operation a business that might be out of the ordinary.
Profile Image for Trevor Sebastian.
53 reviews2 followers
December 9, 2020
A typical self-help book with the target audience being "freaks," or essentially anyone who feels like they don't belong. Which, of course in some way, is most people on this earth. So, I would say this is relatable to anyone.

It had some solid advice on entrepreneurship but did begin to feel repetitive towards the end. It could have been 30-40 pages shorter and I would have been a happy camper.
Profile Image for Erin.
45 reviews1 follower
September 25, 2017
As a new business owner who had been working full time while building my business I found this book to be very helpful.

I plan to implement a lot in the book, in hopes that it will help me to become successful
Profile Image for Lexane.
71 reviews16 followers
May 7, 2017
More actionable steps than in most books of this kind, which I appreciate.
Profile Image for Kelli.
172 reviews5 followers
July 4, 2017
I really enjoyed this book. It's full of actionable advice which is exactly what I hope for when I buy a book for business. I've got a book full of marked pages so now it's time to take action.
Profile Image for Joy Tsakanikas.
5 reviews
July 11, 2018
very helpful information about starting a business as someone who doesn't follow the crowd.
Profile Image for Zed Yeo.
Author 2 books3 followers
September 11, 2019
It's in equal parts pep talk and methods. Sufficient and excellent.
Profile Image for Sasha.
262 reviews23 followers
October 22, 2014
Did you know that even if you have dreadlocks, and you love rainbow brite, and you decorate your apartment with dried up lizards from Chinatown, you may still start a business and succeed?

Well if you already knew that, go get another business book, because beyond making that point this one is completely generic and not very good as a generic business book--each subject is short, flippant, and not very informative. The common problem of trying to cover everything and thus not addressing any individual subject in a truly useful way.

If you don't know that and would love to read more about it, you still won't get much out of this book, because he really doesn't spend much time on the above subject before he moves on to the generic stuff.

If you have never read a business book before, you might find this a good enough place to start.
Profile Image for Joe.
276 reviews8 followers
August 24, 2015
Like other authors in this genre (Seth Godin, Chris Guillebeau, etc) Chris Brogan gives you many reasons why you should embrace your inner geek, be an entrepreneur, and ditch the corporate world. It's a feel good book for people that feel out of place in their current work situation and looking for confidence to strike off on their own. In that, the book succeeds. However, I'm left feeling a bit underwhelmed and thinking that other authors have done a better job offering more in the way of How-To.

It's a good book if you need a cheerleader encouraging you to take the next step. It was enjoyable enough for me to start following him on twitter and check out some of his other works.
Profile Image for April O'Leary.
Author 12 books8 followers
February 23, 2015
Chris is a master when it comes to entrepreneurship. Being self-employed and a having a lot of online business clout and experience he offers advice for the new business person (or those of us who want a slight shift in approach) on how to take your unique talents and roll them into a thriving business, online or offline. Chris is the real deal and I suggest you also sign up for his newsletter that comes out every Sunday. We'll worth the read! Sign Up for Chris' Newsletter
Profile Image for Christina.
530 reviews62 followers
did-not-finish
August 1, 2015
DNF REVIEW

I was really excited to read this book because the concept sounded totally my thing – it's a "how to" for entrepreneurs who want to do things in their own way. I thought this short book would be a quick yet informative read. Unfortunately, it was slow and difficult to get into due to the plethora of headings every few paragraphs. There were typos beginning on page two, and the book felt very unedited overall. I did enjoy how the author included links to online material, but I just couldn't get through this book. I wouldn't recommend it.
Profile Image for bryan arnold.
35 reviews1 follower
April 28, 2014
Chris Reveals Just About Everything...

I suggest reading this book first before you ever ask Chris Brogan (or anyone else for that matter) about how to be successful. Cuz it's all in here. Almost every question is addressed...from about every angle. There are even parts in this book where he says you can skip. Don't! Read it all. Take notes...And you'll know what it takes to succeed even if or especially if you're a freak.
Profile Image for James Cripps.
48 reviews1 follower
January 17, 2015
Being someone usually outside the mainstream, I snapped this book up almost purely based on the clever title. I certainly won't be making that mistake again.

It's got almost no relevance to weirdos and misfits. It's far too author-specific and step-by-step and most importantly its just boring and hard to get through.

It's important that this new trend popularizing geekyness/nerdyness is written about, but you won't find much about it here.
Profile Image for Tanna Shelley.
112 reviews5 followers
September 10, 2016
I won this book in the first reads giveaway. I thought it was a great book with lots of great advice on how to be successful. For anyone who is thinking about opening their own business or wanting some great tips on how to become successful in the not ordinary ways would definitely benefit from this book.
2 reviews
September 15, 2015
Down to earth, easy, actionable life and business advice

Maybe someone could read this book and say, "well duh!" But that would be the same person that hasn't done or won't do anything this book suggests. Chris seems to have a good heart and definitely has a relatable tone to his writing. I enjoyed this and look forward to reading more by him in the future.
468 reviews31 followers
December 9, 2015
The Freaks Shall Inherit the Earth 3/5
Embrace who you are and use it in your business

If you’re a freak, you can conquer the business world by setting clear goals, sticking to them and finding the right people to help you along the way. So don’t be afraid to be different, and be sure to embrace failure as a learning opportunity! Take action now instead of waiting for the right moment.
Displaying 1 - 30 of 47 reviews

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