Big Data: Understanding How Data Powers Big Business

by Bill Schmarzo

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Big Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Genres: Business, Nonfiction, Technology

240 pages, Paperback

First published January 1, 2013

Reviews

[Laura · Rating 2 out of 5]

I stopped reading when he started quoting wikipedia....

[Mike Fowler · Rating 4 out of 5]

Lots of interesting ideas on how business can adopt big data. Great pointers on how to structure the process of finding the non-technical motivators for making the transformation.

[Rachel B. · Rating 2 out of 5]

I appreciate how Schmarzo made technical aspects of using Big Data easier for business users to understand and hopefully use. However, I didn't identify ways in which I could necessarily use Big Data in my current job, which was a key part of what I was hoping to learn.

[Reshamad · Rating 3 out of 5]

I really liked this book for the "How" of Big data. Plenty of case studies point towards the evolution of big data and how we got here. I also like the deep dive the author has made into how an organization can make a transition towards adopting big data strategies and what pitfalls to avoid.

[Barb Wiseberg · Rating 5 out of 5]

Absolutely fascinating!!! (and now you all know that I am a math geek :)

[Raajan · Rating 5 out of 5]

If you are looking to organize a Big Data initiative in your organization from ground up, this is probably the best book out there.

[Allisonperkel · Rating 2 out of 5]

maybe I expected too much from this book - it feels directed to someone who has extremely limited interactions with how companies work and how technology impacts business.