What do you think?
Rate this book
Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition
Whether you’re a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.
This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.
This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.
- GenresDesignBusinessNonfiction
201 pages, Paperback
First published July 1, 2001
10 people are currently reading
48 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
March 24, 2018
Not bad, with general useful info about having a design business. The main issue for me is a disconnect in the book. On one hand, the book is being targeted at newly opened studios and possibly freelancers, with forms and guides to explain to them and information at a very high level that would not benefit someone who has been the field more than a few years much.
On the other hand, most examples that she draws from her own experience are either when she was working from her own home and didn’t have an office, to when she had a big firm with large supporting staff across states and cities.
She shows us point A and point B, and we have no idea how she moved from one to the other, which is quite relevant to the notion that budgeting, estimating and proposing are the key to profitability and growing your business, as she kept mentioning. This was a huge missed opportunity in my opinion and let the whole book generally just feel off.
On the other hand, most examples that she draws from her own experience are either when she was working from her own home and didn’t have an office, to when she had a big firm with large supporting staff across states and cities.
She shows us point A and point B, and we have no idea how she moved from one to the other, which is quite relevant to the notion that budgeting, estimating and proposing are the key to profitability and growing your business, as she kept mentioning. This was a huge missed opportunity in my opinion and let the whole book generally just feel off.
December 22, 2017
Written in conversational tone as if getting advice from a design colleague. Useful info and not unnecessarily dense compared to other books on the same topic
May 16, 2020
Finally got around to reading this. There are so many better resources out there.
Displaying 1 - 3 of 3 reviews