The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

by Cameron S. Foote

Tips, techniques, and procedures for starting up and running a successful creative-services business. The most comprehensive business companion available for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals, this book guides creative entrepreneurs step-by-step through the process of being successfully self-employed. It answers their most-asked questions and provides sample forms that will save time and help them run their business more professionally.

Genres: Business, Design, Nonfiction, Reference, Art Design, Art

Paperback

First published August 1, 1996

Reviews

[Shannon · Rating 4 out of 5]

though i've gotten through but a few chapters, it's already been an enormous help. i promise to write more on this once i've gotten through a bigger chunk of it, but i'm fairly certain this could help anyone looking to do any type of freelance work. just one of the many helpful things are some pre-made forms that can be downloaded and used for your own business.

[Shari Marshall]

I purchased “The Business Side of Creativity”—updated edition—by Cameron S. Foote for an online class I was enrolled in. It’s a worthwhile investment, well-written and full of helpful information. It’s a recommended read for people starting a freelance business in the creative field.

[Tierra Bartolotti · Rating 4 out of 5]

A great read to get a foundational starting point. Much of what is written here is still very relevant. Found a ton of value in this book & it gave me a much better understanding of how to lay a solid foundation as I’m transitioning from Creative freelancer to Creative Business owner.

[Marie]

Very helpful for freelancers. Similar content to author's other book "The Creative Business Guide to Running a Graphic Design Business" but less dry and specific to freelancers although I recommend reading both.

[Alicia Zuto · Rating 4 out of 5]

This book is jam packed with links and useful information that you can get right down and dirty with in a productive way.

[Jennifer Gyuricska · Rating 3 out of 5]

Excellent textbook for starting out.

[Kim · Rating 3 out of 5]

So far, it is woefully out of date for interactive and web freelance advice. I guess I should have known this since it was published in 2006.

[Alix · Rating 5 out of 5]

If you plan to leave your job and start a freelancing graphic design gig, this is your bible.

[Alan Bay · Rating 4 out of 5]

A good read for artists and designers, whether or not if you wanted to start freelancing.
It is always good to know how to promote and 'sell' yourself, to clients and bosses.