Reviews sampling methods used in simple random sampling, systematic sampling, stratification, cluster and multi-stage sampling, sampling with probability proportional to size, two-phase sampling, replicated sampling, panel designs, and non-probability sampling. Kalton discusses issues of practical implementation, including frame problems and non-response, and gives examples of sample designs for a national face-to-face interview survey and for a telephone survey. He also treats the use of weights in survey analysis, the computation of sampling errors with complex sampling designs, and the determination of sample size.
This is a brief but useful introduction to survey sampling. Key question: Who should be interviewed to ensure that the sample, in some manner, represents the larger public?
The book considers the simplest form of sampling--the simple random sample. Often, this is impossible, since we would not have a list of the entire population. However, under certain circumstances it is possible. Other issues of importance, depending on the researcher’s needs: systematic sampling, stratification, and cluster and multistage sampling.
The book also discusses identifying the sampling frame. A universal problem is that--even if we have a good sampling frame and generate a good sample--nonresponse by those identified and approached to be surveyed produces potential biases. What of those who choose not to participate are different than those who do? A bias is automatically introduced. . . .
Other issues: sample size, nonprobability sampling, weighting, sampling error.
The book is not an easy read for someone wanting a quick and dirty introduction to the subject. But it is a helpful resource.