New Products Management

by C. Merle Crawford

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

Genres: Management, Nonfiction, Business

576 pages, Paperback

First published January 1, 1983

Reviews

[Anca Ciochina · Rating 2 out of 5]

In mod cert la cartea asta problema nu este continutul ci felul in care este scrisa. Dupa cum zicea sora mea, nu stiu daca e scrisa de persoane nu prea inteligente sau pentru persoane nu prea inteligente.
Subiectul este intersant, as fi citit-o pe toata daca structura textului si propozitile ca atare ar fi fost macar decente, dar asa m-am limitat la pasajele de care aveam neaparata nevoie si am decis sa nu ma torturez si cu restul.

[Seb · Rating 4 out of 5]

Scritto con un focus manageriale, si rivela uno strumento prezioso per i manager di nuovi prodotti. Con un approccio che bilancia la gestione e il marketing, questo libro mira a fornire una visione completa e aggiornata del tema. Include numerosi esempi, casi studio e ricerche attuali, riflettendo i temi più recenti nel campo della gestione dei nuovi prodotti.
Questo libro si dimostra una risorsa preziosa per chi cerca un testo aggiornato e completo, particolarmente utile per lavori di ricerca e corsi di studio. Apprezzata la chiarezza e la comprensibilità del contenuto, che lo rendono un buon strumento di studio. Tuttavia, il testo presenta delle criticità significative: la scrittura e la struttura sono giudicate carenti, con frasi poco chiare e una forma che non soddisfa tutti i lettori.

[Melissa · Rating 3 out of 5]

As much as one can enjoy a textbook, this one is good. It is clear and easy to understand.

[Şans · Rating 3 out of 5]

Meh

[Colt · Rating 2 out of 5]

Not written real well - I’d rather read a math textbook.

[Philip Melcheck]

I read this book for a course I took during my studies toward the degree of Master of business Administration. New Products management is an excellent resource for the individual who wants to stay informed about the wide world of New products Management. the depth with which the authors go into the new products management is breathtaking the sensitivity with which they write and cover such topics as new products research, and similar concepts is very sensitive but easy to understand.

[Passakorn Chorphaka · Rating 4 out of 5]

Very helpful to my dissertation. Very comprehensive and still uptodate

[Rafoncel Yañez · Rating 5 out of 5]

good for my course