Handbook of Consumer Psychology

by Curtis P. Haugtvedt (Editor)

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Genres: Psychology, Nonfiction, Business

1296 pages, Hardcover

First published February 8, 2007

Reviews

[Ryan Gaffney · Rating 5 out of 5]

The ultimate guide to Consumer Psychology.

[Paul · Rating 5 out of 5]

The best book for anyone wanting to learn consumer psychology. It covers every aspect from both a producer and consumer's point of view. I've never see a better guide than this.

[Shradha Saini · Rating 5 out of 5]

Very Knowledgeable Book for Marketers

[Kenny Oyama · Rating 5 out of 5]

My go-to reference when starting a literature review on a consumer research topic I'm not familiar with.

[Khaled Aldaaja · Rating 5 out of 5]

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