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Smart World: Breakthrough Creativity And the New Science of Ideas
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Smart World: Breakthrough Creativity And the New Science of Ideas

3.55  ·  Rating details ·  66 ratings  ·  9 reviews
Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of ...more
Hardcover, 303 pages
Published April 23rd 2007 by Harvard Business Review Press
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Apr 04, 2010 rated it really liked it
A thoughtful and readable treatise on the process of innovative breakthroughs. Told in the case study method, the arguments are revealed and the points illustrated by concise retellings of several innovative breakthroughs such as Watson and Crick's identification of DNA and it's structure. Barbie's revolutionary re-make toy dolls, Frank Ghery's architecture, Guttenburg's printing press and Picasso's cubism are also held up to illustrate the theories. The myth of the lone genius illustrated by ...more
Katie/Doing Dewey
Sep 24, 2012 rated it it was ok
Have you ever wished you were more creative? I certainly have and not just because it would be awesome if I could draw. As a grad student, one of the most challenging aspects of research is being able to come up with creative new ways to solve problem. As in many fields, that makes creativity not just a hobby, but a career promoting skill. This book is a synthesis of the latest research related to creativity, particularly major breakthroughs and works of artistic genius.

As a scientist myself, I
New York Times columnist David Brooks has chosen to discuss Smart World: Breakthrough Creativity And the New Science of Ideas by Richard Ogle on FiveBooks as one of the top five on his subject – Neuroscience, saying that:

“…This book is very underappreciated. Ogle translates some of the ideas I’ve been talking about into the world of business and creativity. He popularizes the work of philosopher Andy Clark, who says ideas don’t just exist in one head, but in a whole bunch of minds at once. Ogle
May 21, 2010 rated it really liked it
How does creativity happen and how is it related to genius? Ogle thinks he knows and provides a comprehensive theory to explain it. Because it is comprehensive, it is also quite complicated, so perhaps only geniuses would be able to apply it. But since Ogle downplays the notion of true genius, then perhaps us regular mortals have some hope.

The book is quite intersting and takes up the complex and interrelated elements that have gone into great leaps of accomplishment in business, science, and
Great book linking network theory and innovation. The extension of the mind's imagination, intuition, and innovation. Told through tales like Watson and Crick's discovery of DNa and the Mattel Barbie long bet.
Sep 13, 2015 rated it liked it
The concept was good, but good have been accomplished in about 50 pages.
Lost In A Fog
Feb 25, 2008 rated it it was ok
Shelves: non-fiction
We have to think differently and use the smart systems we are building around us to take on some of the load, to free us to use our mind for bigger tasks. I had a hard time getting through this one.
Aug 18, 2013 rated it liked it
the prose wasn't great, and I had problems with the metaphors being explored. Network theory bits were still somewhat interesting.
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