Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa

"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New Mind

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Genres: Business, Nonfiction, Entrepreneurship, Professional Development

228 pages, Paperback

First published April 2, 2012

Reviews

[Abhijeet Kashyap · Rating 4 out of 5]

This is a very good one for those who want to start reading the basics of branding. It gives you major broad points to be followed and they are reiterated throughout the book in various examples, so you would remember everything you have read after finishing this one.

[Eliot · Rating 5 out of 5]

There are no break through marketing ideas in here but this is a great book on branding basics.

[Hilary · Rating 4 out of 5]

Practical advice and solid research. Very readable and helpful.

[Mostafasaber · Rating 4 out of 5]

این کتاب در عین حال که تخصصی موارد رو بیان نمیکنه اما میتونه باعث رشد ایده ها بشه و تجاربی بسیار ارزنده رو در اختیار خواننده خودش قرار بده.

[Logan Streondj · Rating 4 out of 5]

The advice is already a bit dated but still has some good things in it. My main takeaway was to use stories of various kinds to engage audiences.

[Sertaç Mustafaoglu · Rating 4 out of 5]

This is a book very well put together. It is full of useful, actionable items that people in personal and corporate branding space can apply to their projects. Highly recommended.

[Sybil · Rating 5 out of 5]

This is one of the best marketing/branding books that I have ever read. I love how Kaputa gives examples of large companies that have successfully branded their business like Zappos, Google, Groupon, Innocent and the like. She is thorough, insightful and you will come away with great ideas on how to leverage your business through branding. I plan on reading it again for its wealth of information. Highly recommended read!

[Nicoal · Rating 4 out of 5]

I normally shy away from marketing and branding books because some of them seem to push for being fake. This one was much more uplifting, though. I appreciated the brainstorming questions and exercises throughout. Plenty of new ideas for my business came to mind while I read this book.

[Justin Jackson · Rating 5 out of 5]

Excellent book by Catherine. She hits every single point and with such great detail. Will be referencing this book in the future as well as picking up her other books. Even has a worksheet or two. Recommended.

[Chris Ong · Rating 2 out of 5]

Not too breakthrough unfortunately. Some interesting stories though

[Velvetink]

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[David Rosage · Rating 5 out of 5]

I loved this book. Referred to it by a friend i would pass on that recomendation to anyone. I wrote down all the brainstorming questions and will refer back to them often.