Strategic Marketing for Nonprofit Organizations

by Philip Kotler, Alan R. Andreasen

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Genres: Nonfiction, Leadership, Business, Grad School, School

Hardcover

First published May 1, 1987

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Fahed Al Kerdi · Rating 4 out of 5]

I made a good use of this book to define the marketing in the academic library as a nonprofit organization. Moving from the major concept of marketing in his previous books, to market the services and goods of organization designed to not make a benefit from its business, Kotler has described this discipline terrifically. In this book, the authors helped the researcher to enhance their perception about the marketing.

[Stefan · Rating 5 out of 5]

Great book and great authors. I recommend it to everybody who wants to work as a marketing manager in th epublic or non-profit sectors.

[Camille Thomas · Rating 5 out of 5]

A great resource for marketing non-profit and library services.

[Amy · Rating 1 out of 5]

One of the weaker texts on nonprofit marketing I've come across. The writing is poor, stilted, and unspeakably dry. The editing is at times questionable (including a major error that resulted in the multi-paragraph definitions of two key terms to be transposed). This is a field with a surplus of on-topic texts and this is by far one of least valuable among them. Other and better alternatives abound.

[Cameron The Squire · Rating 3 out of 5]

Somebody requested this book back from me from the library. I was so angry that I just stopped reading it and kept it until the last day I had to. I think that Chicago's an interesting case study for arts because of its diversity. Book's pretty good. This is a conversation that needs to be on every artist's mind, if they care about their community.

[Adriana · Rating 3 out of 5]

I read this for my Library marketing grad class. While parts of it were well-done, the authors had a blatant bias against large families, using that example several times as a negative behavior that needs to be changed.

[Rose Whetzel]

Textbook for school!

[Lindsy · Rating 3 out of 5]

Pretty good text- it's heavy on theory and could be a little more pragmatic. However, it is a great reference for non-profits.

[Amy · Rating 4 out of 5]

Loads of info - LOADS of technical jargon. Not sure if I would read for pleasure on my own, but good. Covers all aspects of marketing for non-profits. Have coffee in hand while reading!