KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world.MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.
I know my "good reads" friends out there are not likely to go out and get this book, but I figured I should give myself credit for the text I am currently reading and finally post a book in the "my books" section :)
This text is perfect for the online Operations Management course that I am taking. The organization is straight forward and simple to follow. Examples are relevant to corporate problems today and ethical dilemmas are extremely thought provoking.
My favorite part about this text is how the authors provide a "Global Company Profile" at the beginning of each chapter. The profile is kept to two pages and identifies a unique company (Dell, Boeing, Disney World, etc.) and details how they succeed using the materials that will be discussed in the same chapter. It has been both fun and interesting to read these quick tidbits of info, and I appreciate a reading break from the monotony of a typical text book.
Note to self: Main text for Mgt 105: Production and Operations Management under Prof. Manuel C. Manuel III of the UP College Business Administration, Second Semester 1997-98.